Denim In­dus­try Sce­nario

Apparel Online - - Fashion Business -

“The denim in­dus­try has be­come very com­pet­i­tive in the last 8-10 years. There is a lot of pro­duc­tion in the mar­ket and at the same time, peo­ple have come up with a lot of in­no­va­tion and sus­tain­able ways of man­u­fac­tur­ing denim…, but it’s all about de­mand and sup­ply. And I think more than ex­ports, even the do­mes­tic mar­ket has cap­tured and utilised the op­por­tu­nity in denim.” – Amit Aneja, Di­rec­tor – Raw Ma­te­rial at PVH (In­dia) Lim­ited

“With the pop­u­lar­ity of ac­tivewear, peo­ple are de­mand­ing for easy go­ing, stretch­able fab­rics. For ex­am­ple, when you’re walk­ing or sit­ting, you don’t feel like you’re wear­ing some­thing – es­sen­tially fab­ric that moves with your body.

Dis­tressed de­tails, frayed hem­lines, ripped sur­faces are still pop­u­lar for S/S ’19, but A/W

’19 will see some mild dis­tress only to show some char­ac­ter in gar­ment­ing.

For prints, AOPs over shirts are in de­mand. Small dots for adults, ge­o­met­ri­cal pat­terns, cars, and other fun shapes are pop­u­lar for kids, while flo­ral and jun­gle in­spired AOPs are trend­ing for women. Apart from jeans, denim shorts are also in de­mand in the mar­ket – even more than denim skirts.” – Nis­hant Giri, Sr. Gen­eral – Man­ager - Ex­ports at Jin­dal World­wide

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