Denim Industry Scenario
“The denim industry has become very competitive in the last 8-10 years. There is a lot of production in the market and at the same time, people have come up with a lot of innovation and sustainable ways of manufacturing denim…, but it’s all about demand and supply. And I think more than exports, even the domestic market has captured and utilised the opportunity in denim.” – Amit Aneja, Director – Raw Material at PVH (India) Limited
“With the popularity of activewear, people are demanding for easy going, stretchable fabrics. For example, when you’re walking or sitting, you don’t feel like you’re wearing something – essentially fabric that moves with your body.
Distressed details, frayed hemlines, ripped surfaces are still popular for S/S ’19, but A/W
’19 will see some mild distress only to show some character in garmenting.
For prints, AOPs over shirts are in demand. Small dots for adults, geometrical patterns, cars, and other fun shapes are popular for kids, while floral and jungle inspired AOPs are trending for women. Apart from jeans, denim shorts are also in demand in the market – even more than denim skirts.” – Nishant Giri, Sr. General – Manager - Exports at Jindal Worldwide