Amit Aneja, Director – Raw Material, PVH (India) Limited
“We are working more on clean looks that aren’t very loud in terms of destruction, etc., and also help in the upgradation of the fabric by enabling a nice sheen over the fabric.
From the innovation point of view, we are putting in a lot of research and study towards sustainability at the wash level and also on the fabric level. We are achieving this through foam dyeing and by working over the washing process through laser.
In terms of textures – a lot of dobbies are coming up, and there is an exploration of yarns – there are slubs, and a play of multi-coloured threads over denim.
We are doing less of aggressive washes. We play around the topping of the denims and at the same time use the same colour of the denim so that we can minimise the wash process. For example, we take grey coloured denim and do the wash over it. The trend is more towards the simple resin wash or 10-20 minutes of softer wash.”