Stella McCart­ney col­lab­o­rates with ‘Fash­ion for Good' to fur­ther in­no­vate fash­ion in­dus­try

Apparel Online - - Sustainability -

Renowned lead­ing lux­ury ap­parel la­bel Stella McCart­ney be­came the most re­cent fash­ion la­bel to join hands with Fash­ion for Good, a global drive to in­no­vate ideas that can take the in­dus­try to­wards a cir­cu­lar model. Notably, a col­lec­tion from this col­lab­o­ra­tion is all set to be on dis­play in Oc­to­ber at the Fash­ion for Good Ex­pe­ri­ence. Hav­ing Stella McCart­ney on board on its net­work, Fash­ion for Good now has a com­mit­ted cor­po­rate part­ner and in­spir­ing leader in the cloth­ing in­dus­try. Both the part­ners were in talks for sev­eral months but now they have of­fi­cially inked a part­ner­ship. The col­lab­o­ra­tion came nat­u­rally since both the or­gan­i­sa­tions’ fo­cus is on in­spir­ing the in­no­va­tion and cir­cu­lar fash­ion prin­ci­ples.

Stella McCart­ney elu­ci­dated on the de­vel­op­ment and cited, “Our brand has been con­tin­u­ously seek­ing in­no­va­tive ways to be­come more sus­tain­able, join­ing Fash­ion for Good helps the brand in its path to­wards at­tain­ing a sus­tain­able fu­ture.” She added, “To­gether we can spark and reach the next gen­er­a­tion of cir­cu­lar tech­nolo­gies and help to trans­form the fash­ion in­dus­try.” Fur­ther­more, a dress cu­rated by Stella McCart­ney will be show­cased at the Fash­ion for Good mu­seum in Am­s­ter­dam (Nether­lands) next month. The Dutch-based or­gan­i­sa­tion also claims the mu­seum to be the first in the world to be en­tirely ded­i­cated to sus­tain­able fash­ion in­no­va­tions. A dress cre­ated by the British de­signer is made up of or­ganic cot­ton which is dyed with Color­fix, a colour­ing ma­te­rial cre­ated us­ing engi­neered micro­organ­isms. Color­fix is a start-up from batch 2 of the or­gan­i­sa­tion’s Plug and Play Ac­cel­er­a­tor pro­gramme.

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