Sarah Fotheringham, Safomasi
I see a lot of pattern play – aesthetics are becoming a lot bolder..., mixing different prints together is a huge trend.
Sometime back, geometrics had taken over but now again, more of the bold patterns such as the animal print and illustrations have come back.
Anything with a narrative or story is seeing a great response – consumers today want a good story attached to the product and how you as a brand implement it into your designs to convey it to the consumer is where the success lies. Coastal themes are in – a lot of tropical patterns such as palm trees and sea shells and tropical flowers are hot for next season.