Valentino chooses Tokyo as the venue for its first co-ed Pre-Fall runway show
Rome-based luxury giant Valentino is going to target the Japanese market as it is all set to hold a pre-fall runway show in Tokyo on November 27 for both men’s and womenswear. This is the first time that the brand is going to showcase both ready-towear divisions at once.
To put a spotlight on the event, the Ginza Six Valentino flagship would be temporarily transformed into a GenNext concept store put together by Valentino’s Creative Director, Pierpaolo Piccioli and
Sarah Andelman, the former creative director of Colette. It will carry products exclusively made for the store along with pieces made through collaborations with local artists, artisans and brands. The assortment would be a visual display which will be unveiled the day before the show.