Valentino chooses Tokyo as the venue for its first co-ed Pre-Fall run­way show

Apparel Online - - Fashion Resource -

Rome-based lux­ury gi­ant Valentino is go­ing to tar­get the Ja­panese mar­ket as it is all set to hold a pre-fall run­way show in Tokyo on Novem­ber 27 for both men’s and wom­enswear. This is the first time that the brand is go­ing to show­case both ready-towear di­vi­sions at once.

To put a spot­light on the event, the Ginza Six Valentino flag­ship would be tem­po­rar­ily trans­formed into a GenNext con­cept store put to­gether by Valentino’s Creative Di­rec­tor, Pier­paolo Pic­ci­oli and

Sarah An­del­man, the for­mer creative di­rec­tor of Co­lette. It will carry prod­ucts ex­clu­sively made for the store along with pieces made through col­lab­o­ra­tions with lo­cal artists, ar­ti­sans and brands. The as­sort­ment would be a vis­ual dis­play which will be un­veiled the day be­fore the show.

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