To­wards Utopia: Heim­tex­til 2019 Trend Space un­veils the new direc­tions of the sea­son

Keep­ing pace with con­sumer pref­er­ences is be­com­ing a chal­lenge and this is true not only for the ap­parel in­dus­try, but also for the home fash­ion seg­ment. Months in ad­vance, Heim­tex­til 2019, in col­lab­o­ra­tion with world’s renowned de­sign and trend ex­perts,

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Sus­tain­abil­ity was a topic that im­bibed it­self slowly and sub­tly in the con­sumer’s day-to-day con­ver­sa­tion over the last decade, and even though the con­cept is an old no­tion now, it is still get­ting stronger and is here to stay. Just like other in­dus­tries such as au­to­mo­bile and fash­ion, the stake­hold­ers in the in­dus­try of home tex­tiles and soft fur­nish­ing are also striv­ing to im­bibe sus­tain­abil­ity in their pro­cesses and prod­ucts. This has made them move to­wards a new so­ci­ety that has a place for ev­ery­one and re­spects space of ev­ery sin­gle en­tity and its en­vi­ron­ment, a new ‘utopia’ – a place that lays its foun­da­tion and sub­se­quent growth on in­di­vid­ual re­spon­si­bil­ity, pos­i­tive ac­tions and op­ti­mism.

Keep­ing true to its rep­u­ta­tion of lead­ing the way in home fash­ion, Heim­tex­til 2019 is com­ing back with the prom­ise of an ex­pe­ri­ence of five in­ter­ac­tive sce­nar­ios, or trends that will shed light upon the fu­ture liv­ing con­cepts that the soft fur­nish­ing and home dé­cor in­dus­try would take. Nes­tled in the cor­ri­dors of Hall 3.0, this ex­hibit will be show­cased in Trend Space, which was formerly known as Theme Park. It of­fers an in­dus­try-spe­cific over­view of the lat­est mar­ket dy­nam­ics, de­vel­op­ments and the trends for 2019-20. These trends were cre­ated by sev­eral in­ter­na­tional de­sign and trend ex­perts in col­lab­o­ra­tion with Heim­tex­til af­ter analysing the lat­est ten­den­cies and mar­ket in­cli­na­tions mak­ing the ex­hibit the high­light of the fair.

The five sce­nar­ios that are en­com­passed in this se­ries of trends un­der the core theme of ‘utopia’ for the com­ing sea­son are – ‘Es­cape Re­al­ity’ which is a dive into the dig­i­tal uni­verse; ‘Em­brace In­dul­gence’ which re­de­fines lux­ury for the fu­ture; ‘Off-Grid’ to wipe your­self of the web and be one with na­ture; the play­ful and lively ‘Pur­sue Play’ sce­nario and ‘Seek Sanc­tu­ary’ to find an es­cape from the hum­drums of the mod­ernised life.

Let’s delve into what these trends will ex­hibit and the direc­tions that are re­flected for stake­hold­ers and so­ci­ety at large.

ES­CAPE RE­AL­ITY

The quest for a new utopia can be ful­filled in the real as well as in the dig­i­tal world. The yet to be tapped po­ten­tial of vir­tual and aug­mented re­al­ity is al­ready an in­flu­en­tial

Some of the var­i­ous sce­nar­ios that are en­com­passed in this se­ries of trends un­der the core theme of ‘utopia’ for the com­ing sea­son are – ‘Es­cape Re­al­ity’ which is a dive into the dig­i­tal uni­verse, ‘Em­brace In­dul­gence’ which re­de­fines lux­ury for the fu­ture, ‘Off-Grid’ to wipe your­self of the web and...

feat as it has been highly suc­cess­ful in blur­ring the bound­aries be­tween imag­i­na­tion and re­al­ity. Peo­ple of­ten in­dulge in tech­nol­ogy that en­ables them to have a more knowl­edge­able and deeper set of ex­pe­ri­ences and this re­sults in dig­i­tal tac­til­ity. The sec­tion will show­case an essence of the grey area of tech­ni­cal di­vide and set of clean-cut lines and shapes to up­hold the no­tion of ‘es­cap­ing re­al­ity, up­hold­ing tech­nol­ogy’. EM­BRACE IN­DUL­GENCE Lux­ury is a way of life that will sus­tain through the sands of time and holds a space in our fu­ture de­sired so­ci­ety too. Noth­ing res­onates bet­ter with lux­ury than high qual­ity ma­te­ri­als, art deco el­e­ments and solid crafts­man­ship. The opu­lence of ear­lier eons rich with cul­tural her­itage will meet the peace­ful wel­com­ing aes­thet­ics in mod­ernist style in this sce­nario. Clever con­ju­ga­tion of lush ma­te­ri­als jux­ta­posed over cre­atively im­ple­mented ideas will pro­vide the lux­u­ri­ous con­flu­ence of com­fort, in­ti­macy and a tac­tile ex­pe­ri­ence.

GO OFF-GRID As the re­al­i­sa­tion of affin­ity to­wards na­ture eclipses the mo­not­o­nous in­ter­ac­tion with the con­crete jun­gle, the new gen­er­a­tion is look­ing for ways to be closer to na­ture. Done to re­unite with our roots and to gain cross-border ex­pe­ri­ences, the ‘Go Off-grid’ sec­tion will give a glimpse of ethe­real na­ture-in­spired prints and drapes that are fo­cused on the raw and tech­ni­cal as­pects of out­doorsy tex­tiles and work cloth­ing. The ex­hibit will high­light the util­i­tar­ian aes­thet­ics while promis­ing dura­bil­ity and func­tion­al­ity.

PUR­SUE PLAY To up­hold the ban­ner of op­ti­mism, es­capism and cre­ativ­ity in the face of an era that thrives on the dy­nam­ics cre­ated by is­sues of po­lit­i­cal, en­vi­ron­men­tal and so­cial kind, con­sumers use play­ful ac­tiv­i­ties and re­cre­ation as crutches to sur­vive. Bring­ing out the colour­ful side of one­self, comes the ‘Pur­sue Play’ edit. The de­sign­ers of this ex­hibit will fo­cus their cre­ativ­ity to pro­vide an un­in­hib­ited, tac­tile and in­ter­ac­tive ex­pe­ri­ence. Vis­i­tors can ex­pect an as­sort­ment of bold and dar­ing de­signs of prod­ucts, in­te­rior spa­ces and fash­ion all splashed in myr­iad of colours that are en­livened with a touch of hu­mour.

SEEK SANC­TU­ARY This sce­nario res­onates with the de­mand­ing wave of men­tal peace and clar­ity that is tak­ing over the world in re­ac­tion to the noise of our hy­per­con­nected daily lives in search of ma­te­ri­al­ism. It prom­ises ur­ban oases that serve as a source of re­lax­ation and clar­ity. The de­sign pieces would pro­vide a clear sense of aes­thet­ics that are sim­ple in na­ture yet come with the prom­ise of func­tional and high qual­ity.

Go Off-Grid

Es­cape Re­al­ity

Em­brace In­dul­gence

Heim­tex­til Trends 2019-20

Pur­sue Play

Seek Sanc­tu­ary

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