JCPen­ney ex­tends part­ner­ship with Syn­chrony to strengthen in-store cus­tomer ex­pe­ri­ence

Apparel Online - - Retail Current -

JCPen­ney, the lead­ing ap­parel and home fur­nish­ing re­tailer in the US, has ex­tended its 20-year plus part­ner­ship with Syn­chrony, a fi­nan­cial ser­vices com­pany.

The multi-year deal will al­low the Amer­i­can re­tailer to of­fer its cus­tomers’ fi­nanc­ing op­tions. The data an­a­lyt­ics will help the brand pro­vide a bet­ter-per­son­alised shop­per ex­pe­ri­ence. The terms and de­tails of the multi-year deal have not been re­vealed by any of the in­volved par­ties. The fresh agree­ment also en­ables Syn­chrony to man­age and ser­vice the brand’s pay­ment cards for cus­tomers at JCPen­ney’s re­tail stores across the US and Puerto Rico, along with the brand’s on­line mar­ket­place. James Ward, VP of Credit, JCPen­ney af­firmed, “The com­pany’s credit card is an im­por­tant part of its loy­alty pro­gram. It serves as a key sav­ings tool for our shop­pers to get ac­cess to at­trac­tive ben­e­fits only avail­able to card­hold­ers,” James said.

James fur­ther added that the ex­ten­sion in part­ner­ship with Syn­chrony will open up flex­i­ble fi­nanc­ing op­tions and of­fer valu­able ben­e­fits to the cus­tomers. Ad­di­tion­ally, JCPen­ney re­cently ap­pointed its new CEO Jill Soltau in a bid to help the brand res­ur­rect it­self from the con­sis­tently de­clin­ing sales graph. No­tably, JCPen­ney is also hir­ing tem­po­rary work­ers in its re­tail stores to cater to the or­ders which are ex­pected to rise in the up­com­ing fes­tive sea­son. The US-based re­tailer an­nounced that in Florida (US) it is look­ing to fill in 2,500 po­si­tions and across the coun­try, the num­ber will touch 40,000.

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