JCPenney extends partnership with Synchrony to strengthen in-store customer experience
JCPenney, the leading apparel and home furnishing retailer in the US, has extended its 20-year plus partnership with Synchrony, a financial services company.
The multi-year deal will allow the American retailer to offer its customers’ financing options. The data analytics will help the brand provide a better-personalised shopper experience. The terms and details of the multi-year deal have not been revealed by any of the involved parties. The fresh agreement also enables Synchrony to manage and service the brand’s payment cards for customers at JCPenney’s retail stores across the US and Puerto Rico, along with the brand’s online marketplace. James Ward, VP of Credit, JCPenney affirmed, “The company’s credit card is an important part of its loyalty program. It serves as a key savings tool for our shoppers to get access to attractive benefits only available to cardholders,” James said.
James further added that the extension in partnership with Synchrony will open up flexible financing options and offer valuable benefits to the customers. Additionally, JCPenney recently appointed its new CEO Jill Soltau in a bid to help the brand resurrect itself from the consistently declining sales graph. Notably, JCPenney is also hiring temporary workers in its retail stores to cater to the orders which are expected to rise in the upcoming festive season. The US-based retailer announced that in Florida (US) it is looking to fill in 2,500 positions and across the country, the number will touch 40,000.