INTIMASIA 3.0, a ded­i­cated show of in­ti­matewear, comes to Delhi

Apparel Online - - Industry Live -

Af­ter two suc­cess­ful shows at Kochi and Chen­nai, INTIMASIA

3.0, an event ded­i­cated to the in­ti­matewear in­dus­try, is all set for its Delhi edi­tion, sched­uled to be held on 21st and 22nd Jan­uary 2019, at Pra­gati Maidan. Or­gan­ised by Pep­per­mint Com­mu­ni­ca­tions and sup­ported by the In­ti­mate Ap­parel As­so­ci­a­tion of In­dia (IAAI), the event is ex­pected to have more than 3,000 re­tail­ers, dis­trib­u­tors and agents from the north­ern re­gion of In­dia. Many top in­ti­matewear brands from across In­dia will par­tic­i­pate in the show. In In­dia, in­ti­matewear is cur­rently one of the fastest grow­ing prod­uct cat­e­gories of the gar­ment trade, and with Delhi at the heart and crux of the in­dus­try, it makes up for the per­fect in­ter­sec­tion for both the man­u­fac­tur­ers and the traders to con­verge at the wide ex­po­sure. Delhi’s ap­petite for in­ti­mate col­lec­tion is mas­sive, as an un­prece­dented 30 per cent of fash­ion mon­gers (pur­vey­ors of the prod­uct) re­stock and re­fresh their in­ti­matewear prod­uct port­fo­lio ev­ery one to three months. On the con­sumer end, 52 per cent of Delhi’s fash­ion and brand-con­scious pop­u­lace re­fresh their in­ti­mate col­lec­tion ev­ery 4 to 6 months. Yusuf Do­had­wala, Or­gan­iser and CEO, IAAI, ex­plain­ing why he chose Delhi stated, “Delhi is sur­rounded by six ma­jor states and is con­nected to 86 prime cities less than an overnight jour­ney away. The city’s as­tound­ing growth rate of 11.22 per cent GSDP (Gross State Do­mes­tic Prod­uct) puts it as one of In­dia’s fastest grow­ing cities. This growth is an­chored by its seven pil­lars of sturdy pol­icy, Gov­ern­ment fo­cus, favourable geo­graph­i­cal lo­ca­tion and the fash­ion-for­ward cit­i­zens, in­fra­struc­ture, eco­nomic cli­mate and busi­ness in­vest­ment per­cep­tion.”

In­tima’s Kochi and Chen­nai shows were quite suc­cess­ful

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