Big buy­ers com­ing to Jaipur; will in­crease sourc­ing

Apparel Online - - Industry Live -

Jaipur, de­spite be­ing In­dia’s ma­jor high-fash­ion hub for ap­parel ex­port, is strug­gling since decades to work with top brands and re­tail­ers, es­pe­cially with the ones which place vol­ume or­ders. Though the city’s top ex­porters are do­ing their best to get as­so­ci­ated with such clients, their suc­cess rate is very less. How­ever, things are now chang­ing grad­u­ally, as few big buy­ers are now com­ing to Jaipur. In­ter­na­tional celebrity and Founder of Ny­gard In­ter­na­tional, Peter Ny­gard, who owns nearly 400 stores across Canada and the US, re­cently vis­ited Jaipur’s lead­ing ap­parel ex­porter Art and Craft Ex­clu­sives. His sourc­ing and mer­chan­dise team also ac­com­pa­nied him. Peter ex­pressed hap­pi­ness to see the com­pany’s prod­ucts and to know about the over­all work­ing sys­tem. Ny­gard In­ter­na­tional does have its own man­u­fac­tur­ing in Jor­dan and sources from China and Bangladesh too. Anil Sharma, Di­rec­tor, Art and Craft Ex­clu­sives told Ap­parel On­line, “Peter shared that there is much more scope for our prod­ucts at the in­ter­na­tional level. As he is will­ing to in­crease sourc­ing from Jaipur, we as­sured his team re­gard­ing sup­port of GEAR (Gar­ment Ex­porters As­so­ci­a­tion of Ra­jasthan).

Hope­fully in fu­ture, Ny­gard In­ter­na­tional will in­crease sourc­ing from Jaipur.” So far Ny­gard In­ter­na­tional is sourc­ing from only three ap­parel ex­porters of In­dia. On an av­er­age, the com­pany’s ini­tial or­ders re­main within 1,000 to 2,500 pieces, but FOB is from US $ 10 to 30 or more which is com­par­a­tively lit­tle high. Aseem Singla, Gen­eral Sec­re­tary, GEAR in­formed, “It is re­ally good for Jaipur’s ex­porters. With col­lec­tive ef­forts of ap­parel ex­porter fra­ter­nity, we are tar­get­ing to in­crease ap­parel ex­port from Jaipur.” Art and Craft Ex­clu­sives, so far, the only ven­dor of Ny­gard In­ter­na­tional, is work­ing with the same from last one-and-a- half year. As Ny­gard In­ter­na­tional is a cor­po­rate buyer, Art and Craft Ex­clu­sives im­proved its work­ing and now en­joys a good busi­ness. Anil shared that he is work­ing with a few other big buy­ers which have high FOB. The com­pany, man­u­fac­tur­ing al­most 2 lakh pieces per month, added US mar­ket to its port­fo­lio al­most a year ago. By par­tic­i­pat­ing last year in Sourc­ing at Magic event, the com­pany was able to con­nect it­self with few good and big buy­ers. The ex­port house also has its in­house or­gan­ised print­ing and dye­ing unit which is not com­mon in Jaipur.

Apart from its own stores, Ny­gard is strongly present in over 6,000 de­part­ment store shop-in-shops world­wide and has an on­line store (www.ny­gard.com). Its brands in­clude SLIMS, Peter Ny­gard, Bianca Ny­gard, Tan Jay, ALIA, Al­li­son Da­ley and sev­eral pri­vate la­bels, of­fer­ing con­tem­po­rary style, qual­ity, a con­sis­tent fit and value at all pos­si­ble price points.

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