Priya wins H&M De­sign Award 2019 for her sus­tain­able col­lec­tion

Apparel Online - - SUSTAINABILITY -

Univer­sity of West­min­ster fash­ion grad­u­ate, Priya Ah­luwalia, has been an­nounced as the win­ner of the H&M De­sign Award 2019, with a cash prize of ¤ 50,000 for her col­lec­tion on sus­tain­able fash­ion. Born in Lon­don with Nige­rian and In­dian her­itage, Ah­luwalia was se­lected from a pool of 10 fi­nal­ists, by a panel of judges that in­cluded Chris­tiane Arp, Ger­man Vogue’s Ed­i­tor-In-Chief; Broad­caster and Con­sul­tant Camille Char­rière; JanMichael Quam­mie, High­sno­bi­ety’s Style Di­rec­tor; Writer Char­lie Porter; H&M’s Cre­ative Ad­vi­sors Ann-Sofie Jo­hans­son and Mar­gareta van den Bosch and the win­ner of the H&M De­sign Award 2018, Ste­fan Cooke.

“Priya is unique, some­thing very new and ex­cit­ing. She is a de­signer mar­ry­ing sus­tain­abil­ity with wear­a­bil­ity and fash­ion. Priya proves that for­ward­think­ing fash­ion can be sus­tain­able,” said Ann-Sofie Jo­hans­son, Cre­ative Ad­vi­sor at H&M. Priya is a grad­u­ate from the MA course of the Univer­sity of West­min­ster. Her col­lec­tion com­bined both re­cy­cled ma­te­ri­als with new sus­tain­able fab­rics, show­ing pos­si­bil­i­ties for the fu­ture of en­vi­ron­men­tally re­spon­si­ble fash­ion. The Lon­don­born de­signer looked to her Nige­rian and In­dian her­itage to bring sto­ries of the gar­ment waste in­dus­try to light, and to show how sec­ond-hand cloth­ing can be used in a mean­ing­ful way. Her menswear is sporty, play­ful and se­ri­ous in its mes­sage.

“Priya was so pas­sion­ate, with a story that res­onates with so many dif­fer­ent cul­tures and back­grounds. She can be a leader, show­ing the in­dus­try that fash­ion can both be beau­ti­ful and en­vi­ron­men­tally con­scious” Jan-Michael Quam­mie, Style Di­rec­tor of High­sno­bi­ety, said.

The H&M De­sign Award is H&M’s an­nual prize for the best grad­u­ate de­sign­ers from around the world. Cur­rently run­ning its eighth year, the award has pre­vi­ously been awarded to Richard Quinn, who pro­ceeded to be one of Lon­don’s ris­ing stars af­ter re­ceiv­ing the in­au­gu­ral Queen El­iz­a­beth II Award for Bri­tish De­sign dur­ing Lon­don Fash­ion Week A/W ’18 in Feb­ru­ary. Last year’s win­ner, Ste­fan Cooke, joined the Fash­ion East col­lec­tive and his col­lec­tions are stocked across H&M stores in­clud­ing the one at Dover Street Mar­ket.

Other fi­nal­ists for the 2019 award in­cluded Bo Xu, from the Lon­don Col­lege of Fash­ion, Erica Berga­m­aschi from Polimoda, Paolina Russo from Cen­tral Saint Martins and Gu­usje de Bruin from Artez. Each of these fi­nal­ists have won ¤ 5,000 Euro, in recog­ni­tion of their work.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.