Invista unveils new technology for greater comfort to denim and woven fabrics
Integrated fibre company Invista introduced the new patented Lycra FreeF!t technology to the North American audience at the recent Kingpins NYC show. The new material provides greater comfort to denim and woven fabrics while allowing apparel to maintain its shape without the potential loss of recovery which is more common in softer, stretchy material. Lycra FreeF!t fabrics are made using Invista’s patent pending technologies that cover yarn, textile processing and fabric structure. The fabrics use Lycra dualFX yarns which are specially treated and then woven in specific construction to provide soft stretch. In addition to easy stretch, these fabrics also provide a wider fit window because they are less compressive than typical stretch fabrics. Invista did a study back in 2016 to understand the consumer demand and discovered that more than 65 per cent of female shoppers surveyed across five countries wanted jeans that provide easy movement and
25 per cent said that the last pair they bought provided this comfort. Likewise 56 per cent of the respondents reported wanting jeans that hold their shape, and only 22 per cent admitted that the last pair bought successfully maintained the garment structure. “Typically, when you have soft, easy stretch, fabric recovery is compromised. What makes this technology so unique is that it combines two opposing concepts – soft stretch and excellent shape retention,” shared Jean Hegedus, Global Director for Denim and Wovens, Invista.
Furthermore during the show, the attendees were also able to preview Invista’s CoolMax Natural Touch technology, a cutting-edge offering that blends two types of CoolMax fibre with cotton and lycra which remains cool and yields a soft hand. Invista, headquartered in the USA, is one of the leading integrated producers of chemical intermediates, polymers and fibres. The company’s technologies for nylon, spandex and polyester are used to produce clothing, carpets, air bags and countless other everyday products.