In­vista un­veils new tech­nol­ogy for greater com­fort to denim and woven fab­rics

Apparel Online - - TEX-FILE -

In­te­grated fi­bre com­pany In­vista in­tro­duced the new patented Ly­cra FreeF!t tech­nol­ogy to the North Amer­i­can au­di­ence at the re­cent King­pins NYC show. The new ma­te­rial pro­vides greater com­fort to denim and woven fab­rics while al­low­ing ap­parel to main­tain its shape with­out the po­ten­tial loss of re­cov­ery which is more com­mon in softer, stretchy ma­te­rial. Ly­cra FreeF!t fab­rics are made us­ing In­vista’s patent pend­ing tech­nolo­gies that cover yarn, tex­tile pro­cess­ing and fab­ric struc­ture. The fab­rics use Ly­cra du­alFX yarns which are spe­cially treated and then woven in spe­cific con­struc­tion to pro­vide soft stretch. In ad­di­tion to easy stretch, these fab­rics also pro­vide a wider fit win­dow be­cause they are less com­pres­sive than typ­i­cal stretch fab­rics. In­vista did a study back in 2016 to un­der­stand the con­sumer de­mand and dis­cov­ered that more than 65 per cent of fe­male shop­pers sur­veyed across five coun­tries wanted jeans that pro­vide easy move­ment and

25 per cent said that the last pair they bought pro­vided this com­fort. Like­wise 56 per cent of the re­spon­dents re­ported want­ing jeans that hold their shape, and only 22 per cent ad­mit­ted that the last pair bought suc­cess­fully main­tained the gar­ment struc­ture. “Typ­i­cally, when you have soft, easy stretch, fab­ric re­cov­ery is com­pro­mised. What makes this tech­nol­ogy so unique is that it com­bines two op­pos­ing con­cepts – soft stretch and ex­cel­lent shape re­ten­tion,” shared Jean Hege­dus, Global Di­rec­tor for Denim and Wovens, In­vista.

Fur­ther­more dur­ing the show, the at­ten­dees were also able to pre­view In­vista’s CoolMax Nat­u­ral Touch tech­nol­ogy, a cut­ting-edge of­fer­ing that blends two types of CoolMax fi­bre with cot­ton and ly­cra which re­mains cool and yields a soft hand. In­vista, head­quar­tered in the USA, is one of the lead­ing in­te­grated pro­duc­ers of chem­i­cal in­ter­me­di­ates, poly­mers and fi­bres. The com­pany’s tech­nolo­gies for ny­lon, span­dex and polyester are used to pro­duce cloth­ing, car­pets, air bags and count­less other ev­ery­day prod­ucts.

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