Al­cis Sports aims at dou­bling ex­clu­sive brand out­lets

Apparel Online - - DOMESTIC UPDATE -

Paragon Ap­parel’s sub­sidiary brand Al­cis Sports has launched two ex­clu­sive brand out­lets (EBOs) in Ra­jasthan and Haryana re­spec­tively, as it aims to take its store tally to 15 by the end of the cur­rent year. No­tably, by next year, the com­pany eyes to more than dou­ble its num­ber of EBOs. How­ever, at present, the In­di­a­based sportswear brand op­er­ates 11 stores across In­dia. The new stores are of­fer­ing the com­pany’s sportswear and ath­leisure lines in­clud­ing ap­parel for run­ning, yoga, foot­ball, and cricket among other sports.

Roshan Baid, MD, Al­cis Sports elu­ci­dated the me­dia that the brand is thrilled at the re­sponse of con­sumers in both the out­lets es­pe­cially in Ra­jasthan. “Touch­ing Rs. 1 lakh in sales in just two days in a new lo­cal­ity with­out much ad­ver­tise­ment por­trays the aware­ness, ac­cep­tance and trust about the brand. We are com­mit­ted to our cus­tomers in terms of of­fer­ing high-end qual­ity at an af­ford­able price bracket with­out com­pro­mis­ing on our prod­ucts,” Roshan said. Fur­ther­more, the ac­tivewear la­bel is present in more than 700 multi-brand stores along with its ex­clu­sive brand out­lets across the na­tion in­clud­ing Lifestyle, Shop­pers Stop, and Globus. Al­cis Sports got a lot of at­ten­tion when it ap­pointed In­dia in­ter­na­tional crick­eter Shikhar Dhawan as its brand am­bas­sador.

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