ES­SEN­TIALS

Apparel Online - - DOMESTIC UPDATE -

• Ac­cord­ing to ASSOCHAM, ex­pe­ri­en­tial re­tail is set to drive the In­dian re­tail mar­ket which will reach US $ 1.1 tril­lion by 2020.

• Ex­pe­ri­ence re­tail out­lets in­clude cre­at­ing in­for­ma­tional dis­plays, tech-savvy set-up in­clud­ing use of vir­tual re­al­ity, magic mir­rors which al­low one to try on the mer­chan­dise with­out even wear­ing one, etc.; en­gag­ing all the senses of cus­tomers; or­gan­is­ing com­pe­ti­tions within stores with sweep­stakes and give-away prizes, among other things.

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