Fu­ture Life­style looks to mon­e­tise brands

Apparel - - Market Watch -

Fu­ture Life­style Fash­ions (FLF) Ltd has trans­ferred its hold­ing in in­vestee brands into a sub­sidiary, FLFL Life­style Brands Ltd as part of ef­forts to raise around R450 crore.

“FLF plans to raise R450 crore by un­lock­ing value in its stake in its in­vestee brands port­fo­lio,” the com­pany said in a fil­ing to BSE.

In an­other fil­ing, the com­pany said that it has in­cor­po­rated a wholly-owned sub­sidiary com­pany, FLFL Busi­ness Ser­vices with ef­fect from March 27.

The com­pany said that over the years, it has invested in mul­ti­ple fash­ion brands backed by tal­ented de­sign­ers and en­trepreneurs at an early stage. FLF ac­quired stakes rang­ing from mi­nor­ity to ma­jor­ity in th­ese brands.

“FLF be­lieves that each of th­ese brands hold sig­nif­i­cant value and has im­mense po­ten­tial in be­com­ing lead­ing brands in their re­spec­tive seg­ments,” they said.

Post the trans­ac­tion, FLF will hold 49 per cent stake in FLFL Life­style Brands Ltd. Th­ese in­vestee com­pa­nies will con­tinue to be run in­de­pen­dently by their re­spec­tive en­trepreneurs and pro­fes­sion­als.

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