House of Masaba Launches a Pop-Up Store in Hong Kong

Apparel - - Market Watch -

House of Masaba launched a pop up shop in Hong Kong on April 14, fea­tur­ing lat­est col­lec­tions by the de­signer. Gupta took her Sum­mer Fes­tive col­lec­tion to the Con­rad in Hong Kong and it was her first time at the venue.

Masaba Gupta’s lat­est col­lec­tion is in­spired by the Hindu tra­di­tion of mar­ried women wear­ing bright sin­door along the part­ing of their hair. On her brand’s so­cial me­dia, Gupta ex­plained that this tra­di­tion is now seen as old-fash­ioned in cer­tain cir­cles but it is a per­sonal choice to be cel­e­brated. The tra­di­tion has been re-in­vented in her lat­est cam­paign with white and bright pink ver­sions to match her de­signs. The brand also launched its ‘Tiger Lily’ col­lec­tion which fea­tures a cus­tom print with tigers and lilies and this will also be avail­able at the pop-up shop in Hong Kong.

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