GAP Launches an Ex­clu­sive Seg­ment for In­dia

Apparel - - Market Watch -

GAP, the iconic Amer­i­can cloth­ing brand, has rolled out a range of prod­ucts cus­tomised for In­dian shop­pers in terms of fit­tings, colours and de­signs. The brand is also con­tin­u­ing its two new smaller-sized for­mats in the coun­try, one ded­i­cated to adult fash­ion and an­other for kids.

The range has been de­vel­oped based on in­puts given on In­dian con­sumer pref­er­ences. While Gap re­tails through­out the world, some mi­nor tweaks have been made for this ex­clu­sive In­dia range on an ex­per­i­men­tal ba­sis. No changes have been made in the pric­ing of the prod­ucts.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.