Fab­u­lous Tex­tiles at FAB­TEX 2018!

The sec­ond edi­tion of FAB­TEX expo 2018, the fab­ric trade event or­gan­ised by Te­coya In­fotech was held at Mum­bai’s World Trade Cen­tre from 26th April to 28th April, 2018. Mru­gaya Chit­nis from Ap­parel brings us all the ac­tion...

Apparel - - Contents -

A re­port on the sec­ond edi­tion of the FAB­TEX expo 2018

Te­coya In­fotech, the or­gan­iser of the Fi­bres & Yarns Ex­hi­bi­tion, ven­tured into the tex­tile sup­ply chain by launch­ing FAB­TEX expo in 2017. Helmed as the fab­ric expo for “Ev­ery­one sourc­ing fab­rics for fash­ion ap­parel”, the sec­ond edi­tion of FAB­TEX al­lowed more than 70 fab­ric man­u­fac­tur­ers and sup­pli­ers to con­nect with fab­ric buy­ers, do­mes­tic gar­ment man­u­fac­tur­ers, gar­ment ex­porters, de­sign­ers and mer­chan­dis­ers.

EX­HIBIT­ING EX­CEL­LENCE

The 70 strong ex­hibitors from Mum­bai and other parts of the coun­try, which in­cluded big and small names from the in­dus­try, dis­played their lat­est fab­rics us­ing sam­ples and swatches.

Ap­parel spoke to some of them to learn about their ex­pe­ri­ence at the fair.

Deven­dra Wargiya, Pres­i­dent of Shri­jee Life­style Pvt Ltd., said “In the ex­hi­bi­tion we have dis­played modal, ten­cel, 100 per cent cot­ton, and printed and solid-dyed fab­rics which are our core strengths. We work ac­cord­ing to the sea­sons such as Spring/Sum­mer and Au­tumn/ Win­ter. We have ac­cord­ingly dis­played fab­rics for these col­lec­tions. Our Ja­panese ma­chine Ichi­mos can print fine prints with cover ca­pac­ity and we are dis­play­ing these here. We also have the dobby and jac­quard look in prints. We are look­ing for part­ner­ships with lo­cal traders and do­mes­tic brands.”

Uday Divekar, AGM (RMG) - Si­yaram Silk Mills Ltd., ex­pressed his en­thu­si­asm say­ing, “We are ex­hibit­ing all Ready­made Gar­ment fab­rics (RMG), which in­cludes all fancy and ba­sic fab­rics. These are all 100 per cent cot­ton. Now we are also mak­ing den­ims and sul­phur-dyed fab­rics as well as ex­clu­sive printed fab­ric and space dyed fab­rics which we have on dis­play here.

We want to con­nect with brands and traders. We had par­tic­i­pated in Fab­tex last year too and the re­sponse was very good.”

Deepa Shore­wala, Man­ag­ing Di­rec­tor - Klass Vel­vets Pvt Ltd., also had ex­cit­ing news to share. “We are ex­hibit­ing all kinds of vel­vet fab­rics, which are mainly used for em­broi­dery and for gar­ments,” he said. “We spe­cialise in thin vel­vets which are com­pa­ra­ble in qual­ity to vel­vets from China and Korea. We have in­tro­duced dobby de­signs in vel­vets, which are the first of its kind in In­dia. We are look­ing for part­ner­ships with brands.”

There were also a few ex­hibitors who par­tic­i­pated in the fair for the first time. Sal­man Malkani, Di­rec­tor, Net­flex Pvt Ltd. (In­dia), was one such par­tic­i­pant who said, “We are par­tic­i­pat­ing in Fab­tex for the first time and are look­ing for­ward to con­nect­ing with good part­ners. We are into fash­ion fab­rics. We make all type of nets, laces, cro­quet, em­broi­dery, which comes in round knit­ting, cir­cu­lar kit­ting, etc. We are also in­volved in foil­ing, dig­i­tal print­ing, vis­cose print­ing, cam­ou­flage print­ing, etc. We do eco friendly dye­ing as well. We are look­ing for busi­ness ties with man­u­fac­tur­ers of wom­enswear.”

CRE­ATIVE CON­CEPTS

Trade part­ners were also able to find some new and in­no­va­tive con­cepts at Fab­tex. One of these was Hu­bert Ozz, where buy­ers could cus­tomise shirts through fran­chisee stores, a con­cept that is unique and in­tro­duced for the first time any­where in the world.

Talk­ing about this project, Varun Sharma, Mar­ket­ing Man­ager - Hu­bert Ozz said, “Hu­bert Ozz has brought a new and out-of-the-box con­cept wherein you can cus­tomise your shirt through our fran­chisee stores. There are al­ready a few peo­ple in the mar­ket do­ing cus­tom tai­lor­ing for brands. The dif­fer­ence with us is, we give stores to fran­chisees and in­stall a kiosk with a 32-inch screen. Cus­tomers can come and touch the screen to choose from among our 90 cus­tomi­sa­tion op­tions in shirts, fab­rics (100 per cent Egyp­tian giza cot­ton, li­nen and a blend of cot­ton-li­nen), col­lars, cuffs, con­trast op­tions etc. The cus­tom-made shirts can then be de­liv­ered to their doorstep. "

"We are de­ploy­ing fran­chisees for this con­cept which can work in three ways: shop-in-shop, i.e., if some­one gives us 100 sq feet area in their ex­ist­ing store we can put our kiosk, sim­i­larly we can work in a 150 sq ft. car­pet area ver­sion, as well as s 250 sq ft. stu­dio ver­sion."

"We are look­ing to team-up with brands and stores. We have al­ready de­ployed 15 stores in the states of Andhra Pradesh and Te­lan­gana, one

in Coim­bat­ore, two in Gu­jarat, one in Mum­bai and ship­ping to two stores in­ter­na­tion­ally in New York and Chicago," he added.

NO­TABLE NAMES

Among the big and renowned names at the ex­hi­bi­tion were Re­liance (Tex­tile Divi­sion), Grasim In­dus­tries Ltd., Si­yaram Silk Mills Ltd., Birla Cel­lu­lose, to name a few. Also rep­re­sent­ing Ankur Tex­tiles (Divi­sion of Arvind Mills) was its CEO, Mr Bi­jesh Bhati.

Anu­pam Sharma, Head - Sales & Mar­ket­ing Arvind Mills, ex­pressed en­thu­si­asm about his brand, “Ankur Tex­tiles is a part of Arvind Mills and our divi­sion is mainly into the wom­enswear seg­ment. We are based in Ahmed­abad. The cur­rent ca­pac­ity of our divi­sion is four mil­lion me­ters per month and we have an over­all ca­pac­ity of 25 mil­lion me­ters which in­cludes fab­rics for shirts, bot­tom wear and den­ims.”

Speak­ing about the pres­ence of his brand at FAB­TEX, he said, "At Fab­tex we have part­nered with LIVA - Fluid Fash­ion. In as­so­ci­a­tion with Aditya Birla, we have modal fab­rics. Modal is a fluid fab­ric, very soft, sub­tle and com­fort­able. We are pro­mot­ing modal dobby, modal silk and modal satin. The 100 per cent Modal fab­rics that we cre­ate in mea­sure­ments of 36-inches and 44-inches are used for wom­enswear tops, palaz­zos and other ap­parel. We have also in­tro­duced Cut Butta and jac­quard fab­rics for women’s blouses. We are also pro­mot­ing our dress ma­te­rial and we are look­ing for part­ner­ship with wom­enswear eth­nic brands and semi­west­ern wear brands. Our fab­ric for menswear is used for shirts, kurta-py­ja­mas, etc. Apart from brands, we are also fo­cus­ing on the OTC (Over the Counter) sale mar­ket." Cur­rently, Arvind Mills has 10,000 re­tail­ers and 150 dis­trib­u­tors across In­dia.

THE LIVA STORY

A prom­i­nent part of FAB­TEX was Birla Cel­lu­lose’s Liva brand, which was launched by Aditya Birla Group in 2015.

Speak­ing about the spe­cial fea­tures of the Liva fab­ric, Uday Khadilkar, Vice Pres­i­dent (Mar­ket­ing) said, "Liva stands for qual­ity fab­ric made out of Birla vis­cose, modal and ex­cel. Liva is very fluid, soft, nat­u­ral and bright in colour. It is made out of wood pulp. The process of cre­at­ing it goes from plant to pulp to fi­bre to yarn and fi­nally the fab­ric. Be­fore Liva there was cot­ton, silk, polyester etc, but not vis­cose. Now vis­cose is rein­tro­duced as Liva." Khadilkar stated that Aditya Birla Group is the largest vis­cose pro­ducer in the world.

To en­sure that good qual­ity fab­ric is pro­duced in In­dia, Birla Cel­lu­lose has cre­ated a fo­rum called LAPF (Liva Ac­cred­ited Part­ner­ship Fo­rum) with 450 man­u­fac­tur­ing part­ners from all over In­dia, which in­cludes spin­ners, fabri­ca­tors and pro­ces­sors who cre­ate the fab­ric un­der the Birla Cel­lu­lose brand.

@Aditya Birla Fash­ion and Re­tail

@Te­coya In­fotech

@Arvind Ltd.

Mr Anu­pam Sharma, Head - Sales & Mar­ket­ing, Ankur Tex­tiles.

@Arvind Ltd.

Mr Bri­jesh Bhati, CEO, Ankur Tex­tiles, a divi­sion of Arvind Ltd.

@Te­coya In­fotech

@Aditya Birla Fash­ion and Re­tail

@Te­coya In­fotech

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