Fabulous Textiles at FABTEX 2018!
The second edition of FABTEX expo 2018, the fabric trade event organised by Tecoya Infotech was held at Mumbai’s World Trade Centre from 26th April to 28th April, 2018. Mrugaya Chitnis from Apparel brings us all the action...
A report on the second edition of the FABTEX expo 2018
Tecoya Infotech, the organiser of the Fibres & Yarns Exhibition, ventured into the textile supply chain by launching FABTEX expo in 2017. Helmed as the fabric expo for “Everyone sourcing fabrics for fashion apparel”, the second edition of FABTEX allowed more than 70 fabric manufacturers and suppliers to connect with fabric buyers, domestic garment manufacturers, garment exporters, designers and merchandisers.
The 70 strong exhibitors from Mumbai and other parts of the country, which included big and small names from the industry, displayed their latest fabrics using samples and swatches.
Apparel spoke to some of them to learn about their experience at the fair.
Devendra Wargiya, President of Shrijee Lifestyle Pvt Ltd., said “In the exhibition we have displayed modal, tencel, 100 per cent cotton, and printed and solid-dyed fabrics which are our core strengths. We work according to the seasons such as Spring/Summer and Autumn/ Winter. We have accordingly displayed fabrics for these collections. Our Japanese machine Ichimos can print fine prints with cover capacity and we are displaying these here. We also have the dobby and jacquard look in prints. We are looking for partnerships with local traders and domestic brands.”
Uday Divekar, AGM (RMG) - Siyaram Silk Mills Ltd., expressed his enthusiasm saying, “We are exhibiting all Readymade Garment fabrics (RMG), which includes all fancy and basic fabrics. These are all 100 per cent cotton. Now we are also making denims and sulphur-dyed fabrics as well as exclusive printed fabric and space dyed fabrics which we have on display here.
We want to connect with brands and traders. We had participated in Fabtex last year too and the response was very good.”
Deepa Shorewala, Managing Director - Klass Velvets Pvt Ltd., also had exciting news to share. “We are exhibiting all kinds of velvet fabrics, which are mainly used for embroidery and for garments,” he said. “We specialise in thin velvets which are comparable in quality to velvets from China and Korea. We have introduced dobby designs in velvets, which are the first of its kind in India. We are looking for partnerships with brands.”
There were also a few exhibitors who participated in the fair for the first time. Salman Malkani, Director, Netflex Pvt Ltd. (India), was one such participant who said, “We are participating in Fabtex for the first time and are looking forward to connecting with good partners. We are into fashion fabrics. We make all type of nets, laces, croquet, embroidery, which comes in round knitting, circular kitting, etc. We are also involved in foiling, digital printing, viscose printing, camouflage printing, etc. We do eco friendly dyeing as well. We are looking for business ties with manufacturers of womenswear.”
Trade partners were also able to find some new and innovative concepts at Fabtex. One of these was Hubert Ozz, where buyers could customise shirts through franchisee stores, a concept that is unique and introduced for the first time anywhere in the world.
Talking about this project, Varun Sharma, Marketing Manager - Hubert Ozz said, “Hubert Ozz has brought a new and out-of-the-box concept wherein you can customise your shirt through our franchisee stores. There are already a few people in the market doing custom tailoring for brands. The difference with us is, we give stores to franchisees and install a kiosk with a 32-inch screen. Customers can come and touch the screen to choose from among our 90 customisation options in shirts, fabrics (100 per cent Egyptian giza cotton, linen and a blend of cotton-linen), collars, cuffs, contrast options etc. The custom-made shirts can then be delivered to their doorstep. "
"We are deploying franchisees for this concept which can work in three ways: shop-in-shop, i.e., if someone gives us 100 sq feet area in their existing store we can put our kiosk, similarly we can work in a 150 sq ft. carpet area version, as well as s 250 sq ft. studio version."
"We are looking to team-up with brands and stores. We have already deployed 15 stores in the states of Andhra Pradesh and Telangana, one
in Coimbatore, two in Gujarat, one in Mumbai and shipping to two stores internationally in New York and Chicago," he added.
Among the big and renowned names at the exhibition were Reliance (Textile Division), Grasim Industries Ltd., Siyaram Silk Mills Ltd., Birla Cellulose, to name a few. Also representing Ankur Textiles (Division of Arvind Mills) was its CEO, Mr Bijesh Bhati.
Anupam Sharma, Head - Sales & Marketing Arvind Mills, expressed enthusiasm about his brand, “Ankur Textiles is a part of Arvind Mills and our division is mainly into the womenswear segment. We are based in Ahmedabad. The current capacity of our division is four million meters per month and we have an overall capacity of 25 million meters which includes fabrics for shirts, bottom wear and denims.”
Speaking about the presence of his brand at FABTEX, he said, "At Fabtex we have partnered with LIVA - Fluid Fashion. In association with Aditya Birla, we have modal fabrics. Modal is a fluid fabric, very soft, subtle and comfortable. We are promoting modal dobby, modal silk and modal satin. The 100 per cent Modal fabrics that we create in measurements of 36-inches and 44-inches are used for womenswear tops, palazzos and other apparel. We have also introduced Cut Butta and jacquard fabrics for women’s blouses. We are also promoting our dress material and we are looking for partnership with womenswear ethnic brands and semiwestern wear brands. Our fabric for menswear is used for shirts, kurta-pyjamas, etc. Apart from brands, we are also focusing on the OTC (Over the Counter) sale market." Currently, Arvind Mills has 10,000 retailers and 150 distributors across India.
THE LIVA STORY
A prominent part of FABTEX was Birla Cellulose’s Liva brand, which was launched by Aditya Birla Group in 2015.
Speaking about the special features of the Liva fabric, Uday Khadilkar, Vice President (Marketing) said, "Liva stands for quality fabric made out of Birla viscose, modal and excel. Liva is very fluid, soft, natural and bright in colour. It is made out of wood pulp. The process of creating it goes from plant to pulp to fibre to yarn and finally the fabric. Before Liva there was cotton, silk, polyester etc, but not viscose. Now viscose is reintroduced as Liva." Khadilkar stated that Aditya Birla Group is the largest viscose producer in the world.
To ensure that good quality fabric is produced in India, Birla Cellulose has created a forum called LAPF (Liva Accredited Partnership Forum) with 450 manufacturing partners from all over India, which includes spinners, fabricators and processors who create the fabric under the Birla Cellulose brand.
Mr Anupam Sharma, Head - Sales & Marketing, Ankur Textiles.
Mr Brijesh Bhati, CEO, Ankur Textiles, a division of Arvind Ltd.