Bom­bay Dye­ing to Launch Ready Made Cloth­ing

Apparel - - Market Watch -

In a bid to re-en­ter the ap­parel seg­ment, Bom­bay Dye­ing is plan­ning to launch its own ready-to-wear menswear brand. Pre­vi­ously, the com­pany owned the cloth­ing la­bel Vi­valdi, which it sub­se­quently sold to Pro­line. Its new brand will first be test-mar­keted in the south­ern re­gions of In­dia and then launched all over the coun­try. This Wa­dia group owned tex­tiles com­pany is plan­ning to launch 100 fran­chise stores this year, chiefly in tier II and III cities. It cur­rently boasts 200 fran­chise stores, 27 com­pany-owned stores and 3000 multi-brand out­lets. Bom­bay Dye­ing has recorded a 30 to 35 per cent growth in the re­tail and tex­tile seg­ments.

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