Vero Moda to spread re­tail, fo­ray into newer mar­kets

Apparel - - Market Watch -

The Vero Moda woman craves for fash­ion that is classy and chic while be­ing affordable. “We, at Vero Moda, will con­tinue to do exciting cam­paigns to en­sure brand rel­e­vance to our tar­get con­sumer,” says the Vero Moda spokesper­son. Vero Moda’s pres­ence is not lim­ited to ur­ban mar­kets. The brand wants to bring the best of fash­ion to as many cities and peo­ple as pos­si­ble. It’s avail­able to con­sumers across dif­fer­ent for­mats like Ex­clu­sive Brand Out­lets, shop-in-shops, Vero Moda of­fi­cial web­sites and lead­ing e-com­merce por­tals. The com­pany is con­tin­u­ously look­ing for new mar­kets in tier II, III cities for sus­tained growth of its brands. As far as e-tail­ing is con­cerned, ac­cord­ing to the spokesper­son, e-tail­ing has al­lowed brands to reach con­sumers in places where phys­i­cal stores are not fea­si­ble. Vero Moda’s omni-chan­nel strat­egy is de­signed to cater to the needs of con­sumer. Vero Moda is one of the big­gest part­ners in women’s western wear seg­ment with part­ners like Myn­tra, Jabong, Flip­kart, Ama­zon, etc.

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