Vero Moda to spread retail, foray into newer markets
The Vero Moda woman craves for fashion that is classy and chic while being affordable. “We, at Vero Moda, will continue to do exciting campaigns to ensure brand relevance to our target consumer,” says the Vero Moda spokesperson. Vero Moda’s presence is not limited to urban markets. The brand wants to bring the best of fashion to as many cities and people as possible. It’s available to consumers across different formats like Exclusive Brand Outlets, shop-in-shops, Vero Moda official websites and leading e-commerce portals. The company is continuously looking for new markets in tier II, III cities for sustained growth of its brands. As far as e-tailing is concerned, according to the spokesperson, e-tailing has allowed brands to reach consumers in places where physical stores are not feasible. Vero Moda’s omni-channel strategy is designed to cater to the needs of consumer. Vero Moda is one of the biggest partners in women’s western wear segment with partners like Myntra, Jabong, Flipkart, Amazon, etc.