Guess Looks at Ag­gres­sive Re­tail Ex­pan­sion in In­dia

Apparel - - Market Watch -

US-based brand Guess is ex­pand­ing its pres­ence in In­dia. FDI-funded com­pa­nies are now al­lowed to sell prod­ucts un­der a sin­gle la­bel with mul­ti­ple re­tail­ing op­tions in­clud­ing own stores, fran­chisees and whole­sale re­tail­ing. The brand en­tered In­dia in 2012 and since then has been op­er­at­ing in the coun­try through a dis­trib­u­tor model. Now, with the new move en­forc­ing its pol­icy of main­tain­ing di­rect con­trol over brand de­vel­op­ment in key mar­kets, Guess will of­fer its com­plete life­style col­lec­tion.

Cat­e­gories which were never launched in In­dia will now be a part of the col­lec­tion. Guess stores in In­dia will be a replica of its in­ter­na­tional stores. The com­pany will also use its full re­sources to fuel the growth of the brand. In ad­di­tion to ap­parel for both women and men, Guess mar­kets other fash­ion ac­ces­sories such as watches, jew­ellery, perfumes and shoes.

Guess plans to set up two to three stores in In­dia in the near fu­ture and in­crease that num­ber to eight to ten stores in an­other two years, apart from launch­ing its own e-com­merce pres­ence. The brand will cover Tier I cities and also reach out to Tier II cities. It will tie up with e-tail­ers like Myn­tra, Jabong and Flip­kart and have shop-in-shops at Shop­pers Stop, Iconic and Cen­tral.

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