Guess Looks at Aggressive Retail Expansion in India
US-based brand Guess is expanding its presence in India. FDI-funded companies are now allowed to sell products under a single label with multiple retailing options including own stores, franchisees and wholesale retailing. The brand entered India in 2012 and since then has been operating in the country through a distributor model. Now, with the new move enforcing its policy of maintaining direct control over brand development in key markets, Guess will offer its complete lifestyle collection.
Categories which were never launched in India will now be a part of the collection. Guess stores in India will be a replica of its international stores. The company will also use its full resources to fuel the growth of the brand. In addition to apparel for both women and men, Guess markets other fashion accessories such as watches, jewellery, perfumes and shoes.
Guess plans to set up two to three stores in India in the near future and increase that number to eight to ten stores in another two years, apart from launching its own e-commerce presence. The brand will cover Tier I cities and also reach out to Tier II cities. It will tie up with e-tailers like Myntra, Jabong and Flipkart and have shop-in-shops at Shoppers Stop, Iconic and Central.