Arvind Showcased Azurite™ Technology for Denims at Gartex India 2018
Arvind Limited showcased ‘Azurite™’–the company’s patented technology in denims–at Gartex India 2018, which was held from August 18-20, 2018 at Pragati Maidan in New Delhi. The display comprised a wide range of bottom weight and shirt weight denim products manufactured using Azurite™ technology.
Azurite™ product range is an indigo lover’s delight, as it employs indigo dyed weft yarns to complement indigo dyed warp sheets, thereby manifesting a truly premium and unique blue cast. This product line is targeted towards the true connoisseurs of denim who appreciate very authentic and saturated indigo fabrics. The product lives up to its tagline ‘Nothing is Bluer’ and has a global cult following. Various authentic denim brands and premium retailers use this line of fabrics in their fashion lines. Arvind has mastered the delicate art of infusing indigo dyed weft yarns in denim fabrics and accentuating such fabrics with very authentic, vintage and industrial garment wash processes.