Arvind Show­cased Azu­rite™ Tech­nol­ogy for Den­ims at Gar­tex In­dia 2018

Apparel - - Market Watch -

Arvind Lim­ited show­cased ‘Azu­rite™’–the com­pany’s patented tech­nol­ogy in den­ims–at Gar­tex In­dia 2018, which was held from Au­gust 18-20, 2018 at Pra­gati Maidan in New Delhi. The dis­play com­prised a wide range of bot­tom weight and shirt weight denim prod­ucts man­u­fac­tured us­ing Azu­rite™ tech­nol­ogy.

Azu­rite™ prod­uct range is an in­digo lover’s de­light, as it em­ploys in­digo dyed weft yarns to com­ple­ment in­digo dyed warp sheets, thereby man­i­fest­ing a truly pre­mium and unique blue cast. This prod­uct line is tar­geted to­wards the true con­nois­seurs of denim who ap­pre­ci­ate very au­then­tic and sat­u­rated in­digo fab­rics. The prod­uct lives up to its tagline ‘Noth­ing is Bluer’ and has a global cult fol­low­ing. Var­i­ous au­then­tic denim brands and pre­mium re­tail­ers use this line of fab­rics in their fash­ion lines. Arvind has mas­tered the del­i­cate art of in­fus­ing in­digo dyed weft yarns in denim fab­rics and ac­cen­tu­at­ing such fab­rics with very au­then­tic, vin­tage and in­dus­trial gar­ment wash pro­cesses.

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