Myntra to Sell Own Private Labels on Walmart
Flipkart’s fashion arm Myntra is planning to sell its private label products in Walmart stores overseas. The e-commerce marketplace will take its largest brands such as Roadster, HRX endorsed by Hrithik Roshan and Deepika Padukone's All About You. Currently, Myntra has 14 private brands of varying sizes from best-selling to small ones. Their private label businesses generate about 25 per cent of their revenues. It expects the contribution to go up to 30 per cent by the next fiscal year.
Apart from taking Myntra products to the global market, Walmart will also be instrumental in cutting better deals with global brands. Myntra has already tied up with global brands such as Mango and Esprit for licences to act as their master franchise partner across India. Eleven Mango stores have been set up through this partnership, while the first Esprit store will be functional in the next two months.