Myn­tra to Sell Own Pri­vate La­bels on Wal­mart

Apparel - - MARKET WATCH -

Flip­kart’s fash­ion arm Myn­tra is plan­ning to sell its pri­vate la­bel prod­ucts in Wal­mart stores over­seas. The e-com­merce mar­ket­place will take its largest brands such as Road­ster, HRX en­dorsed by Hrithik Roshan and Deepika Padukone's All About You. Cur­rently, Myn­tra has 14 pri­vate brands of vary­ing sizes from best-sell­ing to small ones. Their pri­vate la­bel busi­nesses gen­er­ate about 25 per cent of their rev­enues. It ex­pects the con­tri­bu­tion to go up to 30 per cent by the next fis­cal year.

Apart from tak­ing Myn­tra prod­ucts to the global mar­ket, Wal­mart will also be in­stru­men­tal in cut­ting bet­ter deals with global brands. Myn­tra has al­ready tied up with global brands such as Mango and Esprit for li­cences to act as their mas­ter fran­chise part­ner across In­dia. Eleven Mango stores have been set up through this part­ner­ship, while the first Esprit store will be func­tional in the next two months.

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