’TIS A FLO­RAL AU­TUMN, MEN!

au­tumn sea­son

Apparel - - CON­TENTS OC­TO­BER 2018 -

Na­ture is filled with a va­ri­ety of colours, tex­tures and lay­ers, and its grandeur has been one of the great­est sources of in­spi­ra­tion for peo­ple all over the world since ages. As spring comes to an end, flow­ers are spread across the streets, colour­ing ev­ery inch of con­crete. The crisp sound of the dead leaves crushed un­der our feet re­minds us of the new sea­son. This very beauty of na­ture has in­flu­enced art and fash­ion to its very core, giv­ing us the ever-trendy flo­ral prints.

HOW DID THE TREND BE­GIN?

Flow­ers were an in­te­gral part of fash­ion even be­fore flo­ral prints en­tered the tex­tile in­dus­try. Dur­ing the an­cient days, peo­ple used real flow­ers as or­na­ments to dec­o­rate their hair and gar­ments. The first flo­ral prints on fab­ric can be traced back to the 12th cen­tury, when the Chi­nese started em­broi­der­ing the beau­ti­ful scenes of na­ture and flow­ers on their clothes. This trend quickly swept through the

Mid­dle Eastern re­gions and the Asian sian coun­tries, mak­ing its mark in Ja­pan by the end of the cen­tury. In­flu­enced by this trend, the Ja­panese started us­ing flo­ral em­broi­deries in their tra­di­tional dress, the ki­mono.

On dig­ging deep into the ori­gin of flo­ral prints, one learns that the an­cient Egyp­tians were known to be the first florists. The de­signs they in­vented were highly stylised wreaths, gar­lands and cen­tre­pieces for big events such as ban­quets, pro­ces­sions, buri­als and tem­ple of­fer­ings. In ad­di­tion, flower ar­range­ments were a lux­ury avail­able only to the roy­als and no­bles. Their de­signs in­cluded sym­me­try, or­der, sim­plic­ity, and rep­e­ti­tion of a par­tic­u­lar pat­tern.

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In In­dia, peo­ple from one of the ear­li­est civil­i­sa­tions, the In­dus Val­ley, wore flo­ral print dresses. One of the most im­por­tant fig­urines re­cov­ered is that of the ‘Priest King’ from the site of Mo­henjo-Daro. The calmly seated ‘Priest King’ is de­picted wear­ing a shawl with flo­ral pat­terns. Flow­ers have a huge sig­nif­i­cance on In­dian cul­ture. Be it of­fer­ings to gods, wed­ding dé­cor or sim­ply gift­ing them to loved ones, flow­ers hold a spe­cial place in In­dian tra­di­tion. Flow­ers are con­sid­ered as a sym­bol of pu­rity, strength and self­less­ness. They add to the aes­thetic when em­bel­lished on any­thing. The sight and sense of beau­ti­ful flow­ers can re­fresh the soul with its spir­i­tual sig­nif­i­cance, cre­at­ing pos­i­tive and peace­ful vibes around you. It is a proven psy­cho­log­i­cal fact that at see­ing flow­ers gives you an im­me­di­ate boost of hap­pi­ness.

FLO­RAL PRINTS

Con­sid­er­ing the her­itage and aes­thet­ics of flow­ers, the tex­tile in­dus­try too started man­u­fac­tur­ing flo­ral prints. The look and feel that flow­ers bring is sooth­ing to the eyes and suit­able for ev­ery oc­ca­sion. The best part about wear­ing flo­ral prints is that they pair el­e­gantly with tra­di­tional as well as modern en­sem­bles. When it comes to flo­ral prints, there is hardly any room for mis­takes. You can look charm­ing yet fun, en­joy­able yet so­phis­ti­cated.

MEN AND FLO­RAL PRINTS

For a long time now, flo­ral prints have been con­sid­ered girl­ish and didn’t make it to a man’s wardrobe. The blooming flow­ers on the bright­coloured fab­rics were the last choice for men to sport, un­til and un­less they were on a hol­i­day trip. This de­prived them from en­joy­ing the fun side of prints. Bat­tling these prej­u­dices, men are now bolder while mak­ing a fash­ion state­ment. Now,

they not only flaunt flo­ral prints inn shirts, but also in bot­toms, jack­ets, blaz­ers az­ers and shoes.

BREAK­ING STEREO­TYPES S

Flo­ral prints for men do not be­gin and end with the Hawai­ian an shirt. Go­ing back in time, the orig­i­nal flo­ral gar­ment for men was the in­ven­tion of Ja­panese and Chi­nese im­mi­grant en­trepreneurs set­tled in Hawaii. In the 1930s, they be­gan stitch­ing sec­tions of old ki­monos os to­gether to cre­ate colour­ful, eye­catch­ing gar­ments for tourists. By and by, men’s fash­ion has evolved and many types of prints ts have been added to the list.

THE BIG AND SMALL OF IT

For those who like to make an avant­garde fash­ion state­ment and em­brace flo­ral prints dom­i­nantly, big prints are the right choice. Mean­while, small prints are apt for those who don’t want to overdo the print. The sizes of the flow­ers are so small that most of the time these prints seem like pat­terns and do not bring out the pres­ence of the flow­ers. Here, the amal­ga­ma­tion of the colours is more im­por­tant than the shape. Small prints are great for those who do not wish to cre­ate any un­wanted vol­ume il­lu­sion.

OTHER KINDS OF FLO­RAL PRINTS

In prints, the placed pat­tern is slightly dif­fer­ent from other pat­terns. As the name sug­gests, it does not cover most of the fab­ric; rather it is placed or con­fined to some area of the cloth. Placed pat­terns are usu­ally big and no­tice­able and make one feel good about their at­tire. On the other hand, botan­i­cal prints are printed with a blend of small and big flow­ers cre­at­ing a per­fect mix of colours. They are the most picked flo­ral prints in stores.

TIPS TO WEAR FLO­RAL PRINTS

SHIRTS: Flo­ral print shirts look best when the shades are con­trasted with solid colours. Not ev­ery man can pull off the dap­per and bold look in flo­ral prints, so it is nec­es­sary to choose your prints care­fully. Make sure the colour of your shirt matches your per­son­al­ity and adds to your con­fi­dence. TROUSERS: If you are opt­ing for flo­ral trousers, then try not to wear a flo­ral shirt with it. It might get tacky if you wear a pair of trousers and a shirt of the same print. Dark trousers with a bright flo­ral print can go well with a dark shirt. To avoid a fash­ion faux pas, never wear your flo­ral trousers for of­fi­cial and cor­po­rate meet­ings.

BLAZ­ERS: To make a bold state­ment with flo­ral prints, a flo­ral print blazer with a plain tee and jeans can do won­ders. This will help you com­mand at­ten­tion in the sim­plest way. Pair the blazer with a com­ple­ment­ing T-shirt. Match the at­tire with a ba­sic pair of shoes and you are good to go. TIES: Ties give the essence of a busi­ness look without com­pro­mis­ing on style. Sport your flo­ral tie with a shirt that com­ple­ments the colour of your tie. For ex­am­ple, if you are wear­ing a cyan­coloured shirt, then your tie should be blue in colour. Keep in mind the oc­ca­sion be­fore you suit up in a flo­ral tie.

MAR­KET FOR FLO­RAL

Flo­ral prints are all set to bom­bard and im­pact the menswear mar­ket. With gen­der bias on flo­ral prints slowly dy­ing out, these pow­er­ful prints are lur­ing more men to flo­ral fash­ion. There are new trends emerg­ing which are fa­cil­i­tat­ing the growth of these prints in the com­mer­cial mar­ket. Many re­tail­ers are now shed­ding the stereo­types and prej­u­dices as­so­ci­ated with flo­ral prints and are pro­vid­ing a va­ri­ety of prints for men. Such brands are boost­ing the mar­ket by in­cor­po­rat­ing flo­rals in dif­fer­ent types of prints, pat­terns and mo­tifs.

CON­CLU­SION C

Blur­ring B the lines be­tween mas­cu­line a and fem­i­nine ide­olo­gies, flo­ral prints are ar here for all. These aes­thetic prints with w vi­brant colours bring out a re­laxed re and bright look. How­ever, it is im­por­tant to feel con­fi­dent in what­ever w you are wear­ing. So if you y are not sure about it, then find some­thing s sub­tle in these prints. More­over, M one need not re­strict flo flo­ral prints to the sum­mer only. Feel F free to ex­per­i­ment with flo­ral prints pr any­time, any sea­son!

@Shut­ter­stock.com @Ur­ban Black­ber­rys

@Ur­ban Black­ber­rys

@Ur­ban Black­ber­rys

@Shut­ter­stock.com

s ry er b ck la B an b r U @

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