Fabindia to Launch Ex­pe­ri­ence Cen­ters Across In­dia

Apparel - - Market Watch -

Fol­low­ing the suc­cess of its three Ex­pe­ri­ence Cen­ters in New Delhi, Ben­galuru and Mum­bai, Fabindia plans to launch more such for­mats in var­i­ous cities in In­dia.

The brand re­cently launched an Ex­pe­ri­ence Cen­ter in Gu­ru­gram with an aim to pro­vide an al­ter­na­tive shop­ping ex­pe­ri­ence to its cus­tomers by shift­ing from mere trans­ac­tions to a more in­ter­ac­tive ex­pe­ri­ence. In ad­di­tion to its sig­na­ture prod­uct of­fer­ings, the Fabindia Ex­pe­ri­ence Cen­ter houses a Fab­café, Tug­bug and an Al­ter­ation Stu­dio.

With 283 stores across 101 cities in In­dia and 14 in­ter­na­tional stores, Fabindia Over­seas Pvt. Ltd is In­dia’s largest re­tail plat­form for a wide range of prod­ucts pro­duced by ar­ti­sans liv­ing largely in ru­ral ar­eas.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.