Lux Tar­gets R2,200 Crore Rev­enue by 2020

Apparel - - Market Watch -

Lux is tar­get­ing a turnover of R2,200 crore by 2020. The com­pany man­u­fac­tures gar­ment pieces worth R20 crore a year and has es­tab­lished its pres­ence across the man­u­fac­tur­ing value chain (yarn out­sourc­ing to in-house knit­ting, pro­cess­ing and stitch­ing op­er­a­tions), strength­en­ing its cost lead­er­ship.

Lux cur­rently has nearly 350 cir­cu­lar knit­ting ma­chines and fully au­to­mated in-house stitch­ing units. The ex­ten­sive distri­bu­tion re­la­tion­ships have helped re­plen­ish sales with speed. The large pan-In­dia dis­trib­u­tor fam­ily (950 across In­dia) has en­hanced prod­uct ac­ces­si­bil­ity.

The com­pany’s Dankuni fac­tory in West Ben­gal is equipped to man­u­fac­ture five lakh pieces of knit­ted prod­ucts a day, the largest in In­dia’s in­ner­wear tex­tile sec­tor. The plant is a new state-of-the-art spread over 12 lakh sq. ft. It is ex­ten­sively in­te­grated from knit­ting to cut­ting, mak­ing it pos­si­ble to de­liver prod­ucts speed­ily, cou­pled with en­hanced value ad­di­tion.

In 2017-18, Lux an­nounced its pro­posal to merge two group con­stituents, JM Hosiery and Ebell Fash­ions with it­self. JM Hosiery owns the men’s brand GenX, and Ebell Fash­ions owns the women’s brand Lyra. Their merger with Lux will be com­ple­men­tary and prof­itable. In­dia’s in­ner­wear mar­ket was R24,000 crore in 2015 and is pro­jected to grow to R47,000 crore by 2020.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.