Raymond to Open Ebos for Ethnix
Ethnix, the brand by Raymond, will soon have 15 standalone retail outlets all over India. As of now, Ethnix retails from 40 Raymond exclusive brand outlets, 5 large format stores, 360 multi-brand outlets, and on Raymond’s e-commerce store.
Ethnix is a youth-centred traditional wear brand that caters to customers aged 25 to 35. The brand produces a wide range of ethnic wear including kurtas, sherwanis, bundis and bandhgalas. The brand also uses a number of handloom textiles in its designs including ikat and kalamkari weaves. Along with expanding its retail presence, Ethnix is working on developing new fabrics and looking to the international fashion scene for embroidery and colour inspiration in order to appeal to its youthful audience. The Raymond Group is vertically and horizontally integrated to provide customers total textile solutions and has a diverse product range of nearly 20,000 varieties of worsted suitings to cater to customers across age groups, occasions and styles.
The group, which was incorporated in 1925, has fabric and apparel brands. It is present in 55 countries and supplies fabrics to leading garment manufacturers in the US, Europe and Japan. Now the fabrics and garments firm will strengthen its brand presence in the Middle East and South Asia as well.