CMAI Ap­parel In­dex

Apparel - - Contents -

A re­cap of the per­for­mance of brands as per CMAI’s Ap­parel In­dex for Q2 and FY 2018-2019


In the week from Sun­day Oc­to­ber 7th un­til Satur­day Ap­parel Fash­ion Fed­er­a­tion Con­ven­tion Oc­to­ber 13th, held at the the its Crowne 34th In­ter­na­tional IAF Plaza World Ho­tel in Maas­tricht, the Nether­lands. In 2016 the 32nd Con­ven­tion was held at the Tri­dent Na­ri­man Point Ho­tel in Mum­bai. The IAF World Fash­ion Con­ven­tion's recipe is a week filled with knowl­edge, in­spi­ra­tion and net­work­ing at the level of the de­ci­sion mak­ers of the global ap­parel in­dus­try. It com­prised in Maas­tricht, as it did in Mum­bai, a Golf Tour­na­ment, Gala Din­ner, Board of Di­rec­tors meet­ings and din­ners, a study tour and of course a two-day con­fer­ence bring­ing in­ter­na­tional top speak­ers. This year, IAF or­ga­nized it with its Dutch mem­ber, in­dus­try as­so­ci­a­tion MODINT.


The Con­ven­tion Smart theme Fu­ture of in for the Maas­tricht Fash­ion’. 34th IAF was IAF World ‘Build­ing and Fash­ion MODINT a wanted to look with a pos­i­tive out­look at the in­dus­try’s ma­jor chal­lenges. We know that the tran­si­tion the ap­parel in­dus­try is in is re­ally cre­at­ing tremen­dous strain on the tra­di­tional sup­ply chains. All across the world, peo­ple in the in­dus­try are work­ing very hard, but prof­its do not nec­es­sar­ily match the ef­forts. "In a world where prices can­not drop much lower, boats can­not go much faster and peo­ple can­not work much harder’, im­prove­ments are made only when the busi­ness is made smarter. Smart pro­vides a way out low price spi­rals. This means that the in­dus­try has to in­no­vate

and find ways to im­ple­ment all the new (dig­i­tal) tech­nol­ogy avail­able to help raise pro­duc­tiv­ity and prof­itabil­ity. Work­ing smarter means us­ing smarter tech­nol­ogy, ed­u­cat­ing our­selves and our peo­ple and some­times chang­ing the way we are or­ga­nized.


The Con­ven­tion fea­tured such top speak­ers as Heinz Zeller of Hugo Boss about block chain; Saskia Hedrich of McKin­sey about modern sup­ply chains; Scott Deitz, the VP of Pub­lic Af­fairs of US cloth­ing gi­ant VF on the ne­ces­sity of col­lab­o­ra­tion, Ge­orgina Ruther­ford of the In­flu­encer Mar­ket­ing Agency; Brigitte Step­putis of Vivi­enne West­wood on cir­cu­lar fash­ion and An­dres Gomez of Mango on dig­i­tal so­lu­tions for find­ing the cor­rect sup­plier. Han Bekke, IAF’s and MODINT’s Pres­i­dent, ope­nend the Con­ven­tion and Im­me­di­ate Past Pres­i­dent, Rahul Me­hta, el­e­vated the level of the Con­ven­tion yet fur­ther as Chair­man, con­nect­ing the dif­fer­ent ses­sions in a sharp and in­sight­ful over­view of con­clu­sions.


Dur­ing the ‘Fes­tive Fash­ion Din­ner’, all of our 275 del­e­gates were treated by a fash­ion show and fash­ion com­pe­ti­tion or­ga­nized by Fash­ion­clash, the Maas­tricht or­ga­ni­za­tion that has been highly suc­cess­ful in sup­port­ing the growth of new fash­ion la­bels which in turn have highly en­riched the town’s re­tail cli­mate.


Maas­tricht is not a big city at all, but it served as a good ex­am­ple of Euro­pean tier 2 cities with a very strong and high value re­tail cli­mate. The town is lo­cated al­most right on both the Ger­man and the Bel­gian bor­ders (as well as on the French lan­guage bor­der). The re­sult is the Nether­lands’ most Euro­pean city; a beau­ti­ful and pleas­ant town with a high end, in­no­va­tive (fash­ion) re­tail en­vi­ron­ment in which both large in­ter­na­tional fash­ion re­tail chains, but also many smaller bou­tiques thrive. the Maas­tricht or­ga­ni­za­tion that has been highly suc­cess­ful in sup­port­ing the growth of new fash­ion la­bels which in turn have highly en­riched the town’s re­tail cli­mate.

From left to right: Mo­han Sad­hwani, Matthijs Cri­etee, Han Bekke, Rahul Me­hta.

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