CMAI Apparel Index
A recap of the performance of brands as per CMAI’s Apparel Index for Q2 and FY 2018-2019
In the week from Sunday October 7th until Saturday Apparel Fashion Federation Convention October 13th, held at the the its Crowne 34th International IAF Plaza World Hotel in Maastricht, the Netherlands. In 2016 the 32nd Convention was held at the Trident Nariman Point Hotel in Mumbai. The IAF World Fashion Convention's recipe is a week filled with knowledge, inspiration and networking at the level of the decision makers of the global apparel industry. It comprised in Maastricht, as it did in Mumbai, a Golf Tournament, Gala Dinner, Board of Directors meetings and dinners, a study tour and of course a two-day conference bringing international top speakers. This year, IAF organized it with its Dutch member, industry association MODINT.
The Convention Smart theme Future of in for the Maastricht Fashion’. 34th IAF was IAF World ‘Building and Fashion MODINT a wanted to look with a positive outlook at the industry’s major challenges. We know that the transition the apparel industry is in is really creating tremendous strain on the traditional supply chains. All across the world, people in the industry are working very hard, but profits do not necessarily match the efforts. "In a world where prices cannot drop much lower, boats cannot go much faster and people cannot work much harder’, improvements are made only when the business is made smarter. Smart provides a way out low price spirals. This means that the industry has to innovate
and find ways to implement all the new (digital) technology available to help raise productivity and profitability. Working smarter means using smarter technology, educating ourselves and our people and sometimes changing the way we are organized.
The Convention featured such top speakers as Heinz Zeller of Hugo Boss about block chain; Saskia Hedrich of McKinsey about modern supply chains; Scott Deitz, the VP of Public Affairs of US clothing giant VF on the necessity of collaboration, Georgina Rutherford of the Influencer Marketing Agency; Brigitte Stepputis of Vivienne Westwood on circular fashion and Andres Gomez of Mango on digital solutions for finding the correct supplier. Han Bekke, IAF’s and MODINT’s President, openend the Convention and Immediate Past President, Rahul Mehta, elevated the level of the Convention yet further as Chairman, connecting the different sessions in a sharp and insightful overview of conclusions.
FESTIVE FASHION DINNER
During the ‘Festive Fashion Dinner’, all of our 275 delegates were treated by a fashion show and fashion competition organized by Fashionclash, the Maastricht organization that has been highly successful in supporting the growth of new fashion labels which in turn have highly enriched the town’s retail climate.
Maastricht is not a big city at all, but it served as a good example of European tier 2 cities with a very strong and high value retail climate. The town is located almost right on both the German and the Belgian borders (as well as on the French language border). The result is the Netherlands’ most European city; a beautiful and pleasant town with a high end, innovative (fashion) retail environment in which both large international fashion retail chains, but also many smaller boutiques thrive. the Maastricht organization that has been highly successful in supporting the growth of new fashion labels which in turn have highly enriched the town’s retail climate.
From left to right: Mohan Sadhwani, Matthijs Crietee, Han Bekke, Rahul Mehta.