Launch Pad

This Novem­ber, paint the town red with these lat­est fash­ion trends.

Apparel - - Contents -

A sneak peek into the new store that has been re­cently launched


As Di­wali is the fes­ti­val of lights, lovely In­dian del­i­ca­cies, savouries and of course, gor­geous tra­di­tional out­fits that bring in the fes­tive spirit, Seams has de­signed a fes­tive el­e­gant sil­hou­ette line for the cel­e­bra­tory sea­son, keep­ing in mind the needs, style and com­fort of every woman. The col­lec­tion is care­fully hand­crafted with very high skilled hand em­broi­dery, us­ing con­tem­po­rary de­sign in­flu­ences. The la­bel’s USP be­ing style and com­fort, the Di­wali ag­glom­er­a­tion has a lot to choose from. Every gar­ment has a story be­hind its cre­ation. The in­spi­ra­tion is in all things beau­ti­ful–flow­ers, colours of the sky and the sea. The col­lec­tion con­sists of silk tops, tu­nics, kur­tis and lehen­gas and of­fers you a range of cloth­ing that can take you from a mehendi cer­e­mony and a cock­tail party to a wed­ding with ease.


This year, light up with Va­jor’s fes­tive col­lec­tion, ‘Light & Life - Bo­hemian Fes­tive Edit’. A breath­tak­ing as­sem­bly of cloth­ing, ac­ces­sories and decor, Light & Life has just about ev­ery­thing your Di­wali cel­e­bra­tions would need. The thought be­hind this col­lec­tion is to bring to­gether the el­e­ments that em­body the lively spirit of the fes­tiv­i­ties. A rich colour palette that leans to­wards darker earthy shades and con­tem­po­rary prints com­bines into a range of fes­tive ready en­sem­bles. Flow­ing fab­rics fall grace­fully into ef­fort­less sil­hou­ettes. The quintessen­tial maxi dresses, midi dresses and jump­suits re­main a preva­lent fea­ture of the col­lec­tion. These are wardrobe must-haves for the sea­son where you are re­quired to glide from one lit-up evening to an­other. Gor­geous printed skirts, em­broi­dered cu­lottes and tas­selled tops make up to be the best of­fice party out­fits. A cap­sule range of el­e­gant ajrakh printed en­sem­bles are lined up es­pe­cially for when you want to go that ex­tra mile with your Di­wali wardrobe. Printed an­kle-length lay­ers are an­other cov­eted fea­ture of this col­lec­tion to watch out for that can in­stantly trans­form your wardrobe ba­sics to fes­tive ready at­tires.

WHERE TO BUY: Avail­able at 2Divine - The Life­style Tem­ple, Don­garsi Road, Off Teen Batti, Walkesh­war, Mum­bai. PRICE POINTS: R15,000-R25,000/-

WHERE TO BUY: Avail­able at Va­jor stores in Pune, Delhi and Chen­nai and on­ PRICE POINTS: R999-R3,500/-

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