FYI

Ap­parel gives you a sneak peek into the new store that has been re­cently launched.

Apparel - - Contents -

Read on about the brands in vogue

KOOVS, GU­RU­GRAM

Koovs, the ul­ti­mate fash­ion des­ti­na­tion in the coun­try, an­nounced the launch of its first shop-in-shop pres­ence ex­clu­sively at Cen­tral Mall, Gu­ru­gram. The launch saw Bol­ly­wood celebrity and fash­ion­ista, Kiara Ad­vani walk the ramp in the brand’s lat­est col­lec­tion mark­ing the cel­e­bra­tions.

Recog­nised for bring­ing the lat­est fash­ion off in­ter­na­tional run­ways for both men and women to the coun­try, Koovs now gives all fash­ion lovers an ac­cess to the col­lec­tion offline. Cus­tomers can touch and feel the qual­ity of the prod­ucts, try them on to un­der­stand their best fit and buy the

prod­ucts from the store or get it de­liv­ered at their doorstep.

Mary Turner, CEO, Koovs, said, “The brand is tak­ing a step to get closer to our cus­tomers by pro­vid­ing them with the di­verse range of the fresh fash­ion col­lec­tion for both men and women. We are ex­cited to see the re­sponse at the store and take cus­tomer in­ter­ac­tion to the next level.”

For the launch, the venue was turned into mini Lon­don, rep­re­sent­ing the brand’s aes­thet­ics and in­spi­ra­tion, de­rived from Euro­pean fash­ion his­tory and im­pres­sions of a uber-chic de­sign phi­los­o­phy.

The only In­dian e-tailer to col­lab­o­rate on oneof-a-kind cap­sule col­lec­tions with the big­gest names in global fash­ion, Koovs is bring­ing alive the new trends in fash­ion through an aes­thetic por­trayal for the new age In­dian con­sumers who have a global out­look and ad­mire fash­ion in their ev­ery­day life.

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