Apparel gives you a sneak peek into the new store that has been recently launched.
Read on about the brands in vogue
Koovs, the ultimate fashion destination in the country, announced the launch of its first shop-in-shop presence exclusively at Central Mall, Gurugram. The launch saw Bollywood celebrity and fashionista, Kiara Advani walk the ramp in the brand’s latest collection marking the celebrations.
Recognised for bringing the latest fashion off international runways for both men and women to the country, Koovs now gives all fashion lovers an access to the collection offline. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy the
products from the store or get it delivered at their doorstep.
Mary Turner, CEO, Koovs, said, “The brand is taking a step to get closer to our customers by providing them with the diverse range of the fresh fashion collection for both men and women. We are excited to see the response at the store and take customer interaction to the next level.”
For the launch, the venue was turned into mini London, representing the brand’s aesthetics and inspiration, derived from European fashion history and impressions of a uber-chic design philosophy.
The only Indian e-tailer to collaborate on oneof-a-kind capsule collections with the biggest names in global fashion, Koovs is bringing alive the new trends in fashion through an aesthetic portrayal for the new age Indian consumers who have a global outlook and admire fashion in their everyday life.