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Forthcoming events in the world of apparel
Spykar Lifestyles, India’s leading fashion denim brand for the young and restless generation of today, has launched its Autumn Winter 2018 Collection with the campaign, Denim Side Up.
The campaign talks about a way of life where you highlight your most authentic and original self, unafraid. Denims see you at your best, at your worst and at your everyday selves. Spykar Denims encourage and inspire you to embrace and flaunt that carefree side without a single botheration. The new line captures the latest trends and embraces one’s authentic self in pure denims and their counterparts this season.
Spykar has rolled out an integrated campaign for the business across the key regions spanning the metros and tier I and II cities. Keeping in mind that the biggest draw is digital, this campaign aims to create a buzz among the youth in the country. Spykar’s social media will be out with some exciting activities done by various mavens to engage the brand’s target audience.
The Autumn Winter 2018 Collection is full of smart washes and perfect fit denims to pair with trendy Spykar shirts and tees. The highlights are the specially curated denims with stylised pockets, patched, frayed, painted, typography denims and many more styles in blue, black and grey tones. To create a perfect ensemble, the collection offers full-sleeved polo and graphic tees, and denim, printed and checked shirts.
Spykar is a perfect destination for casual wear shopping this winter. To beat the chill this season, the brand has an exclusive range of stylish jackets–hooded, biker, puffer and bomber jackets. The collection is available across all Spykar stores, fashion portals and at www.spykar.com.