Trade Af­fairs

Read on about the brands in vogue...

Apparel - - Contents -

Forth­com­ing events in the world of ap­parel

Spykar Lifestyles, In­dia’s lead­ing fash­ion denim brand for the young and rest­less gen­er­a­tion of to­day, has launched its Au­tumn Win­ter 2018 Col­lec­tion with the cam­paign, Denim Side Up.

The cam­paign talks about a way of life where you high­light your most authen­tic and orig­i­nal self, unafraid. Den­ims see you at your best, at your worst and at your ev­ery­day selves. Spykar Den­ims en­cour­age and in­spire you to em­brace and flaunt that care­free side with­out a sin­gle both­er­a­tion. The new line cap­tures the lat­est trends and em­braces one’s authen­tic self in pure den­ims and their coun­ter­parts this sea­son.

Spykar has rolled out an in­te­grated cam­paign for the busi­ness across the key re­gions span­ning the met­ros and tier I and II cities. Keep­ing in mind that the big­gest draw is dig­i­tal, this cam­paign aims to cre­ate a buzz among the youth in the coun­try. Spykar’s so­cial me­dia will be out with some ex­cit­ing ac­tiv­i­ties done by var­i­ous mavens to en­gage the brand’s tar­get au­di­ence.

The Au­tumn Win­ter 2018 Col­lec­tion is full of smart washes and per­fect fit den­ims to pair with trendy Spykar shirts and tees. The high­lights are the spe­cially cu­rated den­ims with stylised pock­ets, patched, frayed, painted, ty­pog­ra­phy den­ims and many more styles in blue, black and grey tones. To cre­ate a per­fect en­sem­ble, the col­lec­tion of­fers full-sleeved polo and graphic tees, and denim, printed and checked shirts.

Spykar is a per­fect des­ti­na­tion for ca­sual wear shop­ping this win­ter. To beat the chill this sea­son, the brand has an ex­clu­sive range of stylish jack­ets–hooded, biker, puffer and bomber jack­ets. The col­lec­tion is avail­able across all Spykar stores, fash­ion por­tals and at www.spykar.com.

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