Numero Uno Looking to Spread its Retail Footprint
Numero Uno, which offers customers different fabrics, washes and styles in denims, has evolved from being a denim-focused company to offering other categories such as shirts, T-shirts, sweatshirts, sweaters, jackets, shoes and accessories too. Nevertheless, denims are its bestselling category. The brand is now looking forward to opening shop-in-shops and large format stores.
One operational challenge the brand faces is finding the right balance of price, product and delivery. Sourcing products from the right partner combined with R&D of the product is one of the key points for Numero Uno to focus on. To tackle the current scenario, it is also focusing on developing its omnichannel strategy to ensure easy offline and online transactions.
In future, it plans to open new stores in South India. Numero Uno, one of India’s first indigenously manufactured denim labels, is one of the few power brands today that fuse international trends, innovative fabrics, washes, treatments and accessible pricing. Apart from its existing domestic operations, the brand is seriously looking at licensing arrangements in international markets.