Nu­mero Uno Look­ing to Spread its Re­tail Foot­print

Apparel - - Market Watch -

Nu­mero Uno, which of­fers cus­tomers dif­fer­ent fab­rics, washes and styles in den­ims, has evolved from be­ing a denim-fo­cused com­pany to of­fer­ing other cat­e­gories such as shirts, T-shirts, sweat­shirts, sweaters, jack­ets, shoes and ac­ces­sories too. Nev­er­the­less, den­ims are its best­selling cat­e­gory. The brand is now look­ing for­ward to open­ing shop-in-shops and large for­mat stores.

One op­er­a­tional chal­lenge the brand faces is find­ing the right bal­ance of price, prod­uct and de­liv­ery. Sourc­ing prod­ucts from the right part­ner combined with R&D of the prod­uct is one of the key points for Nu­mero Uno to fo­cus on. To tackle the cur­rent sce­nario, it is also fo­cus­ing on de­vel­op­ing its om­nichan­nel strat­egy to en­sure easy off­line and on­line trans­ac­tions.

In fu­ture, it plans to open new stores in South In­dia. Nu­mero Uno, one of In­dia’s first in­dige­nously man­u­fac­tured denim la­bels, is one of the few power brands to­day that fuse in­ter­na­tional trends, in­no­va­tive fab­rics, washes, treat­ments and ac­ces­si­ble pric­ing. Apart from its ex­ist­ing do­mes­tic op­er­a­tions, the brand is se­ri­ously look­ing at li­cens­ing ar­range­ments in in­ter­na­tional mar­kets.

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