English Col­ors En­ters Re­tail

Apparel - - Market Watch -

Cloth­ing brand English Col­ors is mov­ing from be­ing a whole­saler to a cus­tomer-fac­ing re­tailer. As part of this re­tail strat­egy, the brand will open its first flag­ship in Thris­sur, Ker­ala next month. A to­tal of five stores are planned by the end of the cur­rent fi­nan­cial year.

An­other way the brand is work­ing on en­gag­ing di­rectly with cus­tomers is through so­cial me­dia. English Col­ors’ In­sta­gram page is a tes­ti­mony for the brand’s reach and con­nec­tion with cus­tomers. It is also work­ing with North In­dian dis­trib­u­tors to build a net­work in the re­gion. The aim is to even­tu­ally build a net­work of ex­clu­sive brand out­lets across In­dia. Talks with e-com­merce plat­forms are also in progress.

The Ben­galuru-based brand has its net­work in South In­dia, with out­lets in Ben­galuru, Kochi and Kozhikode. It started off by tak­ing up ex­port or­ders for brands such as Pepe Jeans and John Holdon, be­fore start­ing its own pri­vate la­bel. English Col­ors, which is com­mit­ted to pro­vid­ing cus­tomers with great qual­ity prod­ucts at low prices, is the cel­e­bra­tion of colours, class and crafts­man­ship. All its prod­ucts are made with best qual­ity fab­rics and ac­ces­sories by an ex­pe­ri­enced set of crafts­men.

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