FLASHBACK 2018!

As the cur­tains fall on 2018 and 2019 sets in, Bindu Gopal Rao looks back at the ap­parel trends that ruled the year.

Apparel - - Trend Talk -

The year 2018 saw the ap­parel in­dus­try take sev­eral new strides. The fash­ion ramps wit­nessed many new fash­ion and style trends and the ap­parel man­u­fac­tur­ers looked at the past and at tra­di­tions to cre­ate the new. Here are some key trends that shaped the in­dus­try this year.

COM­FORT IS KEY

Ath­leisure as a cat­e­gory has made a mark across run­ways, lux­ury as well as high-street brands. No longer re­served for when you are watch­ing Net­flix or vis­it­ing the gym, it has now be­come a part of daily wear. This shift has largely to do with con­sumers look­ing for com­fort than ac­tu­ally liv­ing ac­tive lives. “There’s also a strong sense of the 90s’ nos­tal­gia re­flected in ap­parel trends, with the pop­u­lar­ity of jump­suits, high-waist ripped jeans and fanny packs. In­flu­encers and celebri­ties have had a huge im­pact on the pop­u­lar­ity of this trend. The cat­walks have been awash with pas­tel hues, es­pe­cially lilac which has been tipped off as the colour of the sea­son. With Ri­hanna set­ting the stage and real-life roy­als giv­ing their seal of ap­proval, lilac has slowly given the ever-pop­u­lar mil­len­nial pink a break this year,” says Aan­chal Ji­wrajka, Advisory Re­searcher, Sty­lus In­no­va­tion + Advisory. The year 2018 was all about ca­sual and com­fort­able cloth­ing and was mostly for the peo­ple who love to sport comfy fash­ion with­out com­pro­mis­ing on style. Check­ered

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