As the curtains fall on 2018 and 2019 sets in, Bindu Gopal Rao looks back at the apparel trends that ruled the year.
The year 2018 saw the apparel industry take several new strides. The fashion ramps witnessed many new fashion and style trends and the apparel manufacturers looked at the past and at traditions to create the new. Here are some key trends that shaped the industry this year.
COMFORT IS KEY
Athleisure as a category has made a mark across runways, luxury as well as high-street brands. No longer reserved for when you are watching Netflix or visiting the gym, it has now become a part of daily wear. This shift has largely to do with consumers looking for comfort than actually living active lives. “There’s also a strong sense of the 90s’ nostalgia reflected in apparel trends, with the popularity of jumpsuits, high-waist ripped jeans and fanny packs. Influencers and celebrities have had a huge impact on the popularity of this trend. The catwalks have been awash with pastel hues, especially lilac which has been tipped off as the colour of the season. With Rihanna setting the stage and real-life royals giving their seal of approval, lilac has slowly given the ever-popular millennial pink a break this year,” says Aanchal Jiwrajka, Advisory Researcher, Stylus Innovation + Advisory. The year 2018 was all about casual and comfortable clothing and was mostly for the people who love to sport comfy fashion without compromising on style. Checkered