Apparel - - Launch Pad -

Delhi-based de­signer Samant Chauhan, who is known to cre­ate ex­cep­tional sil­hou­ettes with hand­wo­ven tex­tiles, is gear­ing up to make his pres­ence felt promi­nently in the city of Mum­bai with a new store at Co­laba.

Lo­cated op­po­site the Taj Ma­hal Ho­tel, the store re­flects the ar­chi­tec­tural style and aes­thetic sense that en­cap­su­lates the neigh­bour­hood. Fur­ther, the quaint 700 sq. ft store serves as the per­fect ex­ten­sion to his Delhi store, with a var­ied range to ap­peal to the Mum­bai trav­eller and clien­tele.

Epit­o­mis­ing the rich cul­ture that pre­vailed in Mum­bai in the ear­lier eras and de­riv­ing in­spi­ra­tion from the sur­round­ing ar­chi­tec­tural won­ders, the in­te­ri­ors of the store set the right am­bi­ence for one look­ing to jour­ney back in time.

Samant, through this store, con­tin­ues to build on show­cas­ing col­lec­tions that pre­serve the in­flu­ence of his na­tive Bha­galpuri silk. Fea­tur­ing a range of gowns and Indo-west­ern out­fits, each gar­ment is hand­wo­ven and adorned with the finest em­broi­deries that bring out qual­ity in In­dian crafts­man­ship.

Samant also un­veiled his lat­est col­lec­tion, ‘Do Not Al­low Me to For­get You (Bom­bay)’ which is in­spired by his mem­o­ries of the city. Steel­work sun­sets, orange skies that dis­solve into black and then be­come sky blue, the deep dark lanes of Ka­math­ipura, the ice blue waves that hit the shore, and black-and-white old frames serve as the in­spi­ra­tion for the Bom­bay line, some of which are first seen in the new store. The pal­ette in­cludes un­ex­plored hues that the la­bel has not played around with so far.

De­signer Samant Chauhan says, “A few years ago, as I took a stroll down the streets of Co­laba, I felt an im­me­di­ate con­nec­tion with the city. The am­bi­ence and the soul of the place im­me­di­ately struck a chord with me. I could eas­ily re­late it to my la­bel, my work and wished to have a store here ever since. To see it come to life is beau­ti­ful. My work is in­spired by an era rich in art, cul­ture and her­itage and Co­laba, Old Mum­bai res­onates with these very qual­i­ties. Also, the col­lec­tion in my store will bring the essence of these qual­i­ties to life.

It is now time to har­ness the black sub­jec­tiv­ity of our lives and times, dis­man­tle the ‘neg­a­tive’ con­no­ta­tion of black as ‘in­aus­pi­cious’ in cer­tain cul­tures, and tell a hu­man story of hope and re­silience that are the val­ues of this city, through the col­lec­tion.”

Store Ad­dress: Roo­sevelt House, Op­po­site Taj Ma­hal Ho­tel, Co­laba, Mum­bai.

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