SAMANT CHAUHAN, MUMBAI
Delhi-based designer Samant Chauhan, who is known to create exceptional silhouettes with handwoven textiles, is gearing up to make his presence felt prominently in the city of Mumbai with a new store at Colaba.
Located opposite the Taj Mahal Hotel, the store reflects the architectural style and aesthetic sense that encapsulates the neighbourhood. Further, the quaint 700 sq. ft store serves as the perfect extension to his Delhi store, with a varied range to appeal to the Mumbai traveller and clientele.
Epitomising the rich culture that prevailed in Mumbai in the earlier eras and deriving inspiration from the surrounding architectural wonders, the interiors of the store set the right ambience for one looking to journey back in time.
Samant, through this store, continues to build on showcasing collections that preserve the influence of his native Bhagalpuri silk. Featuring a range of gowns and Indo-western outfits, each garment is handwoven and adorned with the finest embroideries that bring out quality in Indian craftsmanship.
Samant also unveiled his latest collection, ‘Do Not Allow Me to Forget You (Bombay)’ which is inspired by his memories of the city. Steelwork sunsets, orange skies that dissolve into black and then become sky blue, the deep dark lanes of Kamathipura, the ice blue waves that hit the shore, and black-and-white old frames serve as the inspiration for the Bombay line, some of which are first seen in the new store. The palette includes unexplored hues that the label has not played around with so far.
Designer Samant Chauhan says, “A few years ago, as I took a stroll down the streets of Colaba, I felt an immediate connection with the city. The ambience and the soul of the place immediately struck a chord with me. I could easily relate it to my label, my work and wished to have a store here ever since. To see it come to life is beautiful. My work is inspired by an era rich in art, culture and heritage and Colaba, Old Mumbai resonates with these very qualities. Also, the collection in my store will bring the essence of these qualities to life.
It is now time to harness the black subjectivity of our lives and times, dismantle the ‘negative’ connotation of black as ‘inauspicious’ in certain cultures, and tell a human story of hope and resilience that are the values of this city, through the collection.”
Store Address: Roosevelt House, Opposite Taj Mahal Hotel, Colaba, Mumbai.