Industrial Craftsmanship
The Royal Enfield Garage Cafe, Goa Studio Lotus, New Delhi
Royal Enfield has a mandate of bringing richer and a more comprehensive experience of their iconic global brand to their customers. As the next level of brand immersion, the brand is set to launch highlycurated, larger experiences in key motorcycling destinations. These go beyond selling motorcycles and gear, into offering a space for the motorcycling
community to congregate in and experience the Royal Enfield brand and its commitment to ‘ Pure Motorcycling’.
In continuation of the highly successful rollout of the retail stores, the architects took the brief forward and converted a much loved, quaint Goan eatery called J& A at Baga creek into the multidimensional Café.
The exciting new space is a seamless amalgamation of retail space, a bar and restaurant, a gallery space, a bike- customization area and a service centre. The design approach to the architecture and interior design builds around the core values of the brand: timelessness; craftsmanship; and an unadulterated love for motorcycling.
The buildings are planned on a half- acre plot of land as a series of independent yet interconnected structures, each of which tells its own story. The
FIRST FLOOR PLAN 1. 2. 3. VERANDAH LOUNGE INDOOR DINING OFFICE/ STOARAGE
industrially- crafted retail building with its zinc roof, laterite infill walls and the now distinctive ‘ Royal Enfield’ charcoal grey metal and glass facade effortlessly bridges its Goan setting with industrial craftsmanship.
The central traditional Portuguese style structure where the old J& A kitchen used to be, manifests as the anchor of the space. Converted into a multifunctional gallery, the space currently houses and tells the story of the legacy of the motorcycles of Royal Enfield from the 1939 flying flea to the original 1963 café racer and other engines and replicas that form the brand’s rich history.
The facade of this building has been treated with specially- commissioned, locally- executed artworks inspired by a Royal Enfield iconography based Azulejos- inspired installation that is handpainted on tiles by Goan artisans.
Attached to this heritage structure is an exciting double- height space formed by a steel framework and a traditional Goan roof. These form the bar area and the first floor dining space, that has incredible views of the Baga creek. The double
height bar volume has a hand- painted backdrop, which takes the viewer through a meandering Goan road trip. Highlighted by customized brass headlight pendants, the bespoke sandblasted timber bar top brings alive Royal Enfield’s presence across the world. A slowly moving, high- volume, low velocity rotor mounted on the
20ft high ceiling ensures a gentle breeze in the space at all times. The first floor lounge wall has an exciting installation. Flanking this structure at the rear is a state- of- the- art service centre with a bike customization zone, encouraging customers who don’t have the resources or space to turn their imagination into reality. Here, one can find all the essentials – a tool kit, for instance – required to customize a motorcycle.
The entire cluster of buildings have been set around a charming courtyard and coconut trees to deliver an experience that is timeless, contemporary, charmingly ‘ Goan’ and unabashedly ‘ Royal Enfield’ at its core!