Think Like A De­signer, Don’t Act Like One

Architecture + Design - - Archohm - Au­thor: Jeroen van Erp Jeroen van Erp is one of the founders of Fabrique, a strate­gic de­sign agency based in Am­s­ter­dam, as well as a pro­fes­sor of Con­cept De­sign at the Fac­ulty of In­dus­trial De­sign En­gi­neer­ing at Delft Univer­sity of Tech­nol­ogy.

Just about ev­ery­thing around us is de­signed. From build­ings, in­te­ri­ors, prod­ucts, com­mu­ni­ca­tion and cloth­ing to com­puter games and dig­i­tal ser­vices. For van Erp, it is all de­sign. In his view, one of the great myths about de­sign is that it is only about out­ward ap­pear­ance. When re­ally it should be about cre­at­ing rel­e­vant so­lu­tions for users. The book is in­tended to spot­light the meth­ods and know- how the de­signer uses to pro­duce at­trac­tive, ap­peal­ing so­lu­tions. Cre­ativ­ity and imag­i­na­tion are re­cur­ring themes and cars and chairs have proven par­tic­u­larly fruit­ful sub­jects in elu­ci­dat­ing them. But as we dis­cover, the de­signer needs other qual­i­ties too: an in­nate abil­ity to lis­ten to the world, to em­brace com­plex­ity and push aside bound­aries.

Think Like A De­signer, Don’t Act Like One con­tains 75 in­spir­ing, ed­u­ca­tional and some­times hi­lar­i­ous in­sights in the ad­ven­tur­ous minds of the de­signer. This an­thol­ogy of de­sign con­cepts re­veals what you can learn from Mad Men’s Don Draper, why the Bea­tles were not just bril­liant as mu­si­cians, how a lemon tart can make you world fa­mous and why pur­ple is just al­ways so wrong. Un­less you’re Prince or the Pope, that is, but this book is for ev­ery­one who isn’t.

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