Think Like A Designer, Don’t Act Like One
Just about everything around us is designed. From buildings, interiors, products, communication and clothing to computer games and digital services. For van Erp, it is all design. In his view, one of the great myths about design is that it is only about outward appearance. When really it should be about creating relevant solutions for users. The book is intended to spotlight the methods and know- how the designer uses to produce attractive, appealing solutions. Creativity and imagination are recurring themes and cars and chairs have proven particularly fruitful subjects in elucidating them. But as we discover, the designer needs other qualities too: an innate ability to listen to the world, to embrace complexity and push aside boundaries.
Think Like A Designer, Don’t Act Like One contains 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.