The Cre­ative In­di­ans

Architecture + Design - - Contents - Text by: Manil Ro­hit

Manil Ro­hit

The Cre­ative In­di­ans is a docu- se­ries show­cas­ing cre­ative pro­fes­sion­als across cre­ative in­dus­tries: art, de­sign, cin­ema, mu­sic, pho­tog­ra­phy, fash­ion, dance, ad­ver­tis­ing, stand- up and many oth­ers.

The show at heart is an en­deavor to de­con­struct the cre­ative process of an artist and also a sin­cere ap­proach to de­mys­tify and por­tray the artist in an in­spir­ing light.

The idea is to bring to forth an artist’s char­ac­ter­is­tic ap­proach to his art form, his re­la­tion­ship with his craft, the nu­ances of his works and cre­ations to his mo­ti­va­tions and in­spi­ra­tions be­hind what he does.

We have, in the past, fea­tured AR Rahman, Anuragh Kashyap, Piyush Pandey, Ad­huna and Avan Con­trac­tor, Anita Don­gre, Anoushka Shankar, Nawazud­din Sid­diqui, Pra­soon Joshi, Re­sul Pookutty, Ro­hit Bal, Bharti Kher among many oth­ers

Shoot­ing an episode on Stu­dio Ar­chohm was spe­cial.

It is when you meet peo­ple like Sourabh Gupta that you re­alise that some of them are truly the liv­ing em­bod­i­ments of the philoso­phies they es­pouse.

Ar­chohm was breath­ing de­sign. The strik­ingly unas­sum­ing yet im­pos­ing struc­ture that houses their of­fices in Noida, Sec­tor 8 amidst a mad­den­ing melange of cul­tures and dis­par­i­ties in a way en­cap­su­lated the phi­los­o­phy that Ar­chohm is: Real Mad and In­dian.

What we came to dis­cover about Ar­chohm was that their com­mit­ment to a nar­ra­tive that is soul­ful and true runs not just through their struc­tures but through their very way of be­ing. We felt an ethos that was be­yond the tan­gi­bil­ity of the struc­tures they build but formed a sort of sub­stra­tum of the very space fus­ing func­tion­al­ity and aes­thet­ics in a way that one couldn’t tell which came first.

The Cre­ative In­di­ans truly feels hon­oured to have fea­tured Ar­chohm in it’s Sea­son 3, now play­ing on Net­flix.

Step­ping away from what is con­ven­tion­ally con­strued to be parochiall­y In­dian - and styles and themes that dog­mat­i­cally make any­thing ‘ west­ern’ syn­ony­mous with con­tem­po­rary, Ar­chohm has man­aged to sift through the in­tel­lec­tu­al­ism to cre­ate struc­tures and de­signs which have hon­est sto­ries be­hind their in­cep­tion, ex­is­tence and rel­e­vance.

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