Updates

India’s leading business conglomerate, JSW Group has entered the paints business in India with JSW Paints. The company will manufacture and market both industrial coatings as well as decorative paints. In industrial coatings, JSW Paints commences operations with coil coatings. In the decorative paints segment, the company will offer a complete range of only water- based paints for interior and exterior walls, wood and metal. Commenting on the launch, Mr. Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful. Hence, we have ensured that every aspect of JSW Paints brand has a Never Before Done quality and a promise to deliver true value to our consumers. We have thus thoughtfully taken the path- breaking step to offer Any Colour at One Price in a product, for the first time in India. We hope to be the preferred choice of millennial couples.” The brand proposition is based on thoughtful interventions across colour, customer assistance, packaging and manufacturing. The company commences its launch in South India from Karnataka ( Bengaluru and Hubballi).