TRADE NEWS

Orientbell Tiles, a reputed tile manufacturer recently announced its collaboration with Trezi, India’s first- ever immersive technology platform for the AEC industry. Bringing forward four decades of expertise and knowledge, Orientbell Tiles are now accessible digitally to designers through Trezi’s immersive platform. With this collaboration, Trezi offers a virtual experience and application platform for architects and designers to explore and utilize Orientbell products.

Product discovery, selection and application in design has been a costly, tedious and cumbersome process in the AEC industry. With multiple stakeholders involved and slow modification processes, in- person meetings and long site visits are unavoidable. Due to the pandemic, technology- based interventions have become crucial and this opportunity has to be utilized to find a future proof way forward.

With the help of immersive technology and Virtual Reality, Trezi offers virtual catalogues and product details for all of Orientbell products. These products can easily be incorporated into designs in real- time, and Trezi’s VR meeting feature makes collaborations efficient and communication effective, especially in these times of contactless selling. The collaboration also brings exciting offers for the clients of Trezi as well as Orientbell.

“Tiles as products have been evolving over the years with new technologies coming into the market. However, how these products are sold and applied in design hasn’t evolved much. Through this collaboration, we aim to revamp that. Our collaboration with Trezi further reaffirms our digital strong strategy. Our revamped online portal, as well as technologies like Quicklook, Samelook, Trialook, etc, have been steps to digitize and revolutionize the customer buying experience,” said Alok Agarwal, CMO, Orientbell Tiles.