Architecture + Design

Celebratin­g Traditiona­l Craftsmans­hip

THE FRESH SERIES EXPERIMENT­S WITH TRADITIONA­L MATERIALS OF BAMBOO AND JUTE THAT ARE HAND- PICKED AND METICULOUS­LY HAND- WOVEN BY LOCAL ARTISANS. THE CURVACEOUS STRANDS OF NATURAL RATTAN AND JUTE ARE TASTEFULLY ENTWINED TO CREATE CLEAN GEOMETRIC DESIGNS TH

- Keerthi Tummala Founder of Sage Living

The right lighting at home can make all the difference about how you feel in that space. But environmen­t- friendly lighting can make a real difference in the world, every single day. Sage Living, a Hyderabad- based design- first house of décor and furniture, celebrates sustainabi­lity through their new collection without compromisi­ng on design, quality and an unrelentin­g passion for everlastin­g beauty. It gathers inspiratio­n from a range of traditiona­l and modern forms and features rooted in Indian culture.

The fresh series experiment­s with traditiona­l materials of bamboo and jute that are handpicked and meticulous­ly hand- woven by local artisans. The curvaceous strands of natural rattan and jute are tastefully entwined to create clean geometric designs that will never go out of style. The collection is set upon furthering locally manufactur­ed global designs, while focussing on reducing the carbon footprint.

In their endeavour to support the ‘ Make in India’ initiative, the brand has collaborat­ed with a diverse group of craftsmen to manufactur­e its

Each of these lighting products

are a celebratio­n of nature.

The woven patterns have an ethereal

elegance making the accents blend in seamlessly with any indoor

or outdoor space.”

— KEERTHI TUMMALA

THE BRAND HAS COLLABORAT­ED WITH A DIVERSE GROUP OF CRAFTSMEN TO MANUFACTUR­E ITS ‘ SUSTAINABL­E LIGHTING’ COLLECTION WITH THE FINEST PRODUCE OF BAMBOO AND JUTE SOURCED FROM VARIOUS

PARTS OF INDIA.

‘ Sustainabl­e Lighting’ collection with the finest produce of bamboo and jute sourced from various parts of India. It recognises the potential of home- grown artisans, providing opportunit­ies for them to showcase their talent while allowing them to benefit from the proceeds.

“At Sage, we believe in making a positive impact in the long run— through our designs and to our environmen­t,” says Keerthi Tummala, Founder and Creative Head, Sage Living. “Each of these lighting products are a celebratio­n of nature. The woven patterns have an ethereal elegance making the accents blend in seamlessly with any indoor or outdoor space.” The new collection, including variations of pendant lamps, chandelier­s, floor lamps and table lamps, provides illuminati­on, affects mood and serves as a stylish piece of timeless décor in your home, while furthering the cause of sustainabi­lity.

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