The Rug Republic joins hands with Child Rights and You (CRY) to ensure the safety of children amid pandemic

T he Rug Republic (TRR) recently joined hands with Child Rights and You (CRY) to ensure the safety of children amid COVID-19 pandemic. Owned by noted business leader and mountaineer Aditya Gupta, TRR has started an initiative where it will gift people the coffee table book, ‘7 Lessons from Everest’, penned by Aditya to the one donating Rs 4000 and above to CRY to extend support to the NGO to meet its requirements to ensure care, protection and education to children amidst these trying times.

Talking about the initiative, Aditya Gupta, said, “At TRR, we always strive to do what we can to help others. This campaign combines two joys– one of giving and the other of learning through the master tutor like Mt.

Everest itself. Climbing Everest is a transformational experience– not only for those who climb but also for those who can share the journey vicariously. Those who come forward to contribute to help the underprivileged children will take home not just their good wishes, but also a world-class coffee table book that can inspire them to overcome life’s various challenges. We want to spread the word so that more people can join us to help CRY.”

Acknowledging the initiative taken by The Rug Republic, Regional Director of CRY, Soha Moitra said, “Pandemic has hit each one of us in many ways but what raises CRY’s concern isitsprofound effect on the wellbeing of children across all ages and socio-economic backgrounds. For children coming from underserved communities the impact of this pandemic will be lifelong. Amidst, these unprecedented times such noble initiative by The Rug Republic is crucial and indeed timely. The support extended by TRR will benefit many children of our project areas to ensure better health, education and protection to the children. We believe this gesture of TRR will inspire many to contribute in bringing positive changes in the lives of our children in these trying times.”