Hindware Launches ‘Thoughtful is Beautiful’
Hindware recently launched the second leg of its marketing campaign ‘Thoughtful is Beautiful.’ The campaign features the newly launched touch-free products including sensor-based faucets and water closets that have been designed to enable safety and hygiene in households across India amidst the ongoing pandemic.
Featuring touch-free products, the new TVC focuses on showcasing innovative performance-led product solutions that offer convenience to consumers. The films build further on the premise of the earlier campaign bringing together design and functionality, to offer uber chic technological solutions that are designed to ease the consumer’s life.
Sandip Somany, Chairman and Managing Director, Brilloca Limited said, “As a company, we are centred around innovation and strive to create unique product offerings that can add value to our consumer’s lives. During the pandemic, there has been a shift in consumer preferences and hygiene and safety have become the leading points of consideration. Consumers are now more interested in buying smart solutions when it comes to bathware and faucets as there is a greater focus on health and hygiene. Besides this, as consumers become more environment conscious, there is also an inclination to opt for products that are more sustainable and conserve water.”
The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, Malayalam, Bengali to reach consumers in the country. To further boost the campaign’s reach and build excitement, the brand is promoting it across media platforms including TV, digital, online, social media channels.