Kohler Launches the New ‘Not Just a Bathroom’ Campaign in India

Kohler India recently launched a new campaign for its range of smart, lifestyle products. A series of three films capture the magic of the Ming Mirror, Veil Smart Toilet and the Kohler SteamShower. The campaign has been conceptualized by the Gurgaon-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films. And the same is released across leading digital platforms.

Anand Suspi, Co-founder, AndAnd Brand Partners said,

“The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

Salil Sadanandan, PresidentKitchen and Bath Kohler

Brand K&B, South Asia, Middle East & SSA added, “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners have in their luxurious Kohler bathroom.”