SHANTANU & NIKHIL FOR OBEETEE

For their Proud to be Indian campaign, luxury carpets brands Obeetee recently collaborated with acclaimed couturiers Shantanu & Nikhil to launch a limited-edition collection of carpets. The designers are celebrated for their inimitable designs that seamlessly blend the vibrancy of traditional India with the aesthetics of modern India. For the collaboration with Obeetee, the designer duo revisited their iconic creations over the years The limited-edition collection is divided in to three themes — Independence, Regimental Regalia and The India-Proud Story. “Our partnership with OBEETEE for the ‘Proud to be Indian’ collection stems from our core philosophy – and that is of encapsulating the vibrancy of vintage India and blending it with the glee and excitement of a modern celebratory India. The inspiration behind these exquisite carpets represents an amalgamation of Indian decadence and modern grandeur. It further highlights the strings of memories it holds, a feeling of nostalgia, pride, and valour; woven through each thread, and woven by the hands of artists,” said the designers about the collaboration.

“OUR PARTNERSHIP WITH OBEETEE FOR THE ‘PROUD TO BE INDIAN’ COLLECTION STEMS FROM OUR CORE PHILOSOPHY – AND THAT IS OF ENCAPSULATING THE VIBRANCY OF VINTAGE INDIA AND BLENDING IT WITH THE GLEE AND EXCITEMENT OF A MODERN CELEBRATORY INDIA. THE INSPIRATION BEHIND THESE EXQUISITE CARPETS REPRESENTS AN AMALGAMATION OF INDIAN DECADENCE AND MODERN GRANDEUR.”

—Shantanu & Nikhil, Architect and designer