GROHE launches World Water Day Campaign
GROHE recently collaborated with Aabid Surti, founder of the Drop Dead Foundation, and launched the awareness campaign ‘Every Drop Counts’ on World Water Day at the LIXIL Studio in Bengaluru.
Aabid Surti is a lone warrior with a simple mantra– find leaky taps or pipes and repair them. Every drop stopped by Surti over the years has helped save more than 20 million litres of water and counting.
Through this campaign, GROHE aims to inspire at least one lakh people to pledge and take action every time they find a leak. If one is committed to this cause, within a year the brand could save millions of litres of water. GROHE is also taking the pledge on-ground with plumbers’ support to select societies in
Delhi, Mumbai and Bangalore where the brand will fix leaks at their own cost.
Speaking at the launch event, Bobby Joseph, Leader LWT India & Subcon (GROHE & American Standard) said, “It is our appeal to all members of society to join us on this incredible mission because we need all the support that we can gather. Act now, for the future of our environment. Let’s take a pledge to make every drop count.”