Parryware launches ‘YouRooms’

Parryware recently launched a campaign ‘YouRooms’ with proposition ‘Your Space. To be yourself’. The thought that drove the campaign was to view the regular and ordinary bathrooms through a new prism. The campaign aims to be relatable to all the members of a typical household by showcasing their stories and situations in their ‘YouRooms’, hence staying true to the brand promise of delivering fashionable and contemporary bathroom solutions catering to all age groups of a family. With the focus on reaching the customers across all touchpoints, the 360-degree campaign is being activated on leading National and regional TV channels, Popular Radio channels across different cities, OOH, social media, OTT platforms and other digital platforms.

Speaking on the campaign, K.E Ranganathan, Managing Director, Roca Bathroom Products Private Ltd, said, “This campaign is a celebration of you and your YouRoom. We had a great time working with the creative minds at Dentsu Impact while coming up with the concept. The creative brings out the joy from each of the family members as Parryware makes them feel so good and elevated. The campaign will be on air in all leading television channels across India including popular regional channels. We expect to reach out to over 100 million viewers during the first phase of the campaign.”