A POP­U­LAR MARKETING MODEL

Apex in­dus­try body ASSOCHAM urged the Govern­ment of Kar­nataka for speedy adop­tion and sub­se­quent im­ple­men­ta­tion of (e 'n :enfe's draft guide­lines for fi­nal norms for di­rect-sell­ing busi­ness, as that would push in­dus­try's growth and spur skill development,

Assocham Bulletin - - FOCUS STATE -

"The As­so­ci­ated Cham­bers of Com­merce and In­dus­try of In­dia (ASSOCHAM) would soon un­der­take a com­pre­hen­sive re­search on the best op­er­a­tional model suited with the cur­rent poli­cies for di­rect sell­ing in­dus­try in Kar­nataka to­gether with the real chal­lenges be­ing faced by the sec­tor and share it with the state govern­ment to en­able it to take ef­fec­tive steps," said Mr. Vi­jay Sar­dana, Chair­man of ASSOCHAM Task Force on Di­rect Sell­ing.

He was speak­ing at the 'ASSOCHAM Re­gional Con­fer­ence on Pro­mot­ing Di­rect Sell­ing for De­vel­op­ing En­trepreneur­ship and Job Cre­ation,' held on July 26, 2018 in Ben­galuru.

The Model Frame­work for Guide­lines on Di­rect Sell­ing were is­sued by the Union Con­sumer Af­fairs Min­istry in Septem­ber 2016. The no­ti­fi­ca­tion of these guide­lines was a sig­nif­i­cant mile­stone to­wards clar­i­fy­ing the Govern­ment's stance on di­rect sell­ing in­dus­try and reg­u­larise the same. While­seven states - Ch­hat­tis­garh, Sikkim, Te­lan­gana, Andhra Pradesh, Odisha and West Ben­gal- have adopted the Cen­tre's guide­lines, other states like Kar­nataka are ex­pected to soon fol­low suit. The con­fer­ence aimed at high­light­ing the so­cio-eco­nomic ben­e­fits of di­rect sell­ingin­dus­try pro­vided a com­mon­plat­form key stake­hold­ers to ex­change views and iden­tify the roadmap to fast track the im­ple­men­ta­tion of Cen­tre's guide­lines in Kar­nataka.

Shar­ing in­dus­try's per­spec­tive, Mr. Sar­dana said, "If the Govern­ment en­sures speedy im­ple­men­ta­tion of

the guide­lines, it will re­sult in cre­at­ing over 10 mil­lion en­trepreneurs by 2020."

He added that In­dia has 50 per cent of the world's youth pop­u­la­tion and di­rect sell­ing has a great po­ten­tial to cre­ate jobs and self-em­ploy­ment.

In his ad­dress at the ASSOCHAM con­fer­ence, Mr. Za­heer K. Mer­chant, Di­rec­tor, Cor­po­rate Af­fairs, QI Group said, "In­dia has em­barked on a key step for­ward with fram­ing guide­lines and leg­is­la­tion be­ing formed or re­formed, and un­der­tak­ings of such na­ture par­tic­u­larly when sup­ported by the State Govern­ment of Kar­nataka are ad­mirable. We sim­ply need ro­bust guide­lines, in­fra­struc­ture and their proper im­ple­men­ta­tion for a pro­fes­sional and eth­i­cal in­dus­try."

Mr. Mer­chant who is also mem­ber of the Di­rect Sell­ing As­so­ci­a­tion of Sin­ga­pore added that as per the data is­sued by the World Fed­er­a­tion of Di­rect Sell­ing As­so­ci­a­tions (WFDSA) the global di­rect sell­ing in­dus­try re­ported rev­enue of US$189.6 bil­lion (bn) for 2017 with ap­prox­i­mately 117 mil­lion (mn) sales dis­trib­u­tors in­volved world­wide out of which 74 per cent were women. While In­dia con­trib­uted US$1.5 bn, the in­dus­try pro­vided self­em­ploy­ment op­por­tu­nity to 5.1 mn peo­ple in the coun­try.

Ear­lier, Dr. O. V. Nandi­math, Reg­is­ter & Law Pro­fes­sor, Na­tional Law School of In­dia Uni­ver­sity (NLSIU) in his ad­dress said that di­rect sell­ing is one of the en­tre­pre­neur op­por­tu­nity which can help In­dia in ful­fill­ing its dream ini­tia­tives on self­em­ploy­ment.

(L-R) Mr. Vi­jay Sar­dana, Chair­man, TaskForce on Di­rect Sell­ing, ASSOCHAM, Dr. 0. V Nandi­math, Regis­trar & Law Pro­fes­sor, NSLlU, Ben­galuru, Mr. S, Sam­pathra­man, Chair­man, ASSOCHAM Kar­nataka Coun­cil, Mr. Za­heer K Mer­chant, Direc­torCor­po­rate Af­fairs, 01 Group,

(L-R) Mr. Har­ish Pil­lai, CEO, In­dus Health Plus Pvt. Ltd., Mr. Ujjwal Mukhopad­hyay, Di­rec­tor, Sami Di­rect Marketing Pvt. Ltd, Mr. Vi­jay Sar­dana, Chair­man, TaskForce on Di­rect Sell­ing, ASSOCHAM, Mr. He­mant Singh, Man­ag­ing Part­ner, Dream­catcher, Ms Su­chithra Menon C, As­sis­tant Pro­fes­sor, NSLlU, Ben­galuru, Mr. K. S. Pranesh, In­de­pen­dent Lawyer - Ben­galuru.

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