Awareness Program on Air Pollution in Punjab "HAR SAANS SWACHH"
ASSOCHAM Foundation for Corporate Social Responsibility (AFCSR)under the kind aegis of Associated Chambers of Commerceand Industry ofIndia (ASSOCHAM)in collaboration with ReckittBenckiser (RB)led Dettol Banega Swachh India Powered by Dettol SiTi Shield is actively running awareness campaign on Air Pollution in Punjab involving village community, farmers, students, academicians, medical fraternity, Govt. officials and other stakeholders. The goal of this program is to reduce air pollution and improve ambient air quality through voluntary actions by individuals and organizations.
In continuation to the outreach activities organized in Patiala for the "Har Saans Swachh" Campaign, the month of September has been another successful month in which several such activities involving school students, village communities, farmers etc. were organized. The outreach activities which include Behaviour Change Communication (BCC) and extra-curricular activities are aimed towards cascading awareness among village community with respect to the air pollution and improve ambient air quality through voluntary actions by individuals and organizations. Incorporating meticulously designed BCC and extra-curricular activities, the awareness campaigns are on the right path to achieve desired goals.
During the September month several interactions were held with village community including farmers, largely focusing on alternative solutions for stubble management. Among all the available solutions vermi composting is the most environment-friendly method to utilize stubble. The . mentioned composting process uses various species of worms, usually red wigglers, white worms, and other earthworms, to create a mixture of decomposing vegetable or food waste, stubble, bedding materials, and vermicast. Interactions were also held with P.G. Department ofAgriculture, General Shivdev Singh Diwan Gurbachan Singh Khalsa College, Patiala on the issues of air pollution and how farmers can utilize agriculture practices such as farm management and crop management to reduce agriculture waste thereby managing the severe problem of stubble management. Keeping in mind the children's being the most important social change agent Vayu Doots were created to make far reaching impact of the program activities. To strengthen the awareness activities and further improve the reach of the program, closed group discussions were held with Vayu Doots (Air Messengers). The discussions were focused on strategizing the interactions to be conducted with village community at individual levels by Vayu doots.