Aware­ness Pro­gram on Air Pol­lu­tion in Pun­jab "HAR SAANS SWACHH"

Assocham Bulletin - - STUDY -

ASSOCHAM Foun­da­tion for Cor­po­rate So­cial Re­spon­si­bil­ity (AFCSR)un­der the kind aegis of As­so­ci­ated Cham­bers of Com­merce­and In­dus­try ofIn­dia (ASSOCHAM)in col­lab­o­ra­tion with Reckit­tBenckiser (RB)led Det­tol Banega Swachh In­dia Pow­ered by Det­tol SiTi Shield is ac­tively run­ning aware­ness cam­paign on Air Pol­lu­tion in Pun­jab in­volv­ing vil­lage com­mu­nity, farm­ers, stu­dents, aca­demi­cians, med­i­cal fra­ter­nity, Govt. of­fi­cials and other stake­hold­ers. The goal of this pro­gram is to re­duce air pol­lu­tion and im­prove am­bi­ent air qual­ity through vol­un­tary ac­tions by in­di­vid­u­als and or­ga­ni­za­tions.

In con­tin­u­a­tion to the out­reach ac­tiv­i­ties or­ga­nized in Pa­tiala for the "Har Saans Swachh" Cam­paign, the month of Septem­ber has been an­other suc­cess­ful month in which sev­eral such ac­tiv­i­ties in­volv­ing school stu­dents, vil­lage com­mu­ni­ties, farm­ers etc. were or­ga­nized. The out­reach ac­tiv­i­ties which in­clude Be­hav­iour Change Com­mu­ni­ca­tion (BCC) and ex­tra-cur­ric­u­lar ac­tiv­i­ties are aimed to­wards cas­cad­ing aware­ness among vil­lage com­mu­nity with re­spect to the air pol­lu­tion and im­prove am­bi­ent air qual­ity through vol­un­tary ac­tions by in­di­vid­u­als and or­ga­ni­za­tions. In­cor­po­rat­ing metic­u­lously de­signed BCC and ex­tra-cur­ric­u­lar ac­tiv­i­ties, the aware­ness cam­paigns are on the right path to achieve de­sired goals.

Dur­ing the Septem­ber month sev­eral in­ter­ac­tions were held with vil­lage com­mu­nity in­clud­ing farm­ers, largely fo­cus­ing on al­ter­na­tive so­lu­tions for stub­ble man­age­ment. Among all the avail­able so­lu­tions vermi com­post­ing is the most en­vi­ron­ment-friendly method to uti­lize stub­ble. The . men­tioned com­post­ing process uses var­i­ous species of worms, usu­ally red wig­glers, white worms, and other earth­worms, to cre­ate a mix­ture of de­com­pos­ing veg­etable or food waste, stub­ble, bed­ding ma­te­ri­als, and ver­mi­cast. In­ter­ac­tions were also held with P.G. De­part­ment ofA­gri­cul­ture, Gen­eral Shivdev Singh Di­wan Gur­bachan Singh Khalsa Col­lege, Pa­tiala on the is­sues of air pol­lu­tion and how farm­ers can uti­lize agri­cul­ture prac­tices such as farm man­age­ment and crop man­age­ment to re­duce agri­cul­ture waste thereby man­ag­ing the se­vere prob­lem of stub­ble man­age­ment. Keep­ing in mind the chil­dren's be­ing the most im­por­tant so­cial change agent Vayu Doots were created to make far reach­ing im­pact of the pro­gram ac­tiv­i­ties. To strengthen the aware­ness ac­tiv­i­ties and fur­ther im­prove the reach of the pro­gram, closed group dis­cus­sions were held with Vayu Doots (Air Mes­sen­gers). The dis­cus­sions were fo­cused on strate­giz­ing the in­ter­ac­tions to be con­ducted with vil­lage com­mu­nity at in­di­vid­ual lev­els by Vayu doots.

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