Osram India, the wholly owned subsidiary of Osram GmbH of Germany is one of the leading lamp manufacturers in the country, is ready with future products. Recently Osram India has launched a new range of high performance automotive lighting product range c
Osram India is ready for automotive lighting transition to LEDs: Avinder Singh
Q: LEDs are picking up fast against halogen lighting. How is Osram balancing the equation between both for growth?
If you look at our global approach, Osram is the number one automotive lighting company in the world. One of the things that we do is protectecting our traditional technologies. We are not shying away from them and recognise that they will continue to represent a significant share of global automotive market for several years. But to ensure that the leadership position remains intact, we are looking into new technologies like LEDs. It is something where we are very active at both our discreet level, with our own production and division of semiconductors but also in the system solutions where we really work with customers on different levels to develop a finished solution for the vehicle.
We also have a precise focus on other technologies as well like OLED where we see application in design and signal functions. As far as forward lighting is concerned in addition to LED, there is a laser technology which is something Osram was the first one to introduce in the market 2 years ago for passenger cars. As a supplement to high beams, we see them in the potentially niche market, where LEDs are coming up faster in the mainstream. But there is opportunity for laser with some technical advancements to come more into mass opportunities as well which is also under investigation as of now. This is what happening globally. However, we also take regional views as market penetration differs among the regions.
Q: India is a market that is yet to graduate fully into LEDs; it is still being dominated by halogens.
Osram is a dominant player in the Indian automotive market. In India, we cater to all segments including OEMs and aftermarket. If we talk about split up, 70% of our revenue is from OEMS and the rest from the aftermarket. However, both are in the growing phase and are in double digits. India is a halogen-dominated market. This is specifically for the exterior lighting; but things are changing fast. If today it is less than 5% on the LED side, by 2020, we expect this to reach 30% in two-wheelers, 25% in four-wheelers. It is not that we are not prepared for it, the only thing is we still like to believe that India is a market which will take its own time to graduate to LEDs.
Traditional lighting will continue to be an important market for us and we are supporting and safeguarding that. For CVs it is more to do with cost. In the passenger vehicles, gradually but surely, the disposable income of the people is rising. Because of the cost consciousness and competitiveness, CV players are still focusing on the traditional lighting. This mix will change only over a period. When we see that the market is picking up steam, we will shift our gears.
Q: You said cost is a big factor, is it the same for both passenger cars and CVs?
For passenger cars, things