Max­ion Wheels breaks ground for its first alu­minum wheel plant in India

Auto components India - - CONTENTS -

Grow­ing de­mand from its OEM cus­tomers has led Max­ion Wheels, the lead­ing man­u­fac­turer of steel and alu­minum wheels, to build an alu­minum wheel plant in India. Max­ion Wheels Alu­minum India Pvt. Ltd. ninth alu­minum plant glob­ally, to be built in Khed, near Pune, will have an an­nual ca­pac­ity of 4 million wheels. In the first phase, Max­ion Wheels will in­vest over $50 million to pro­duce 2 million wheels. Pro­duc­tion is ex­pected in Q3, 2019.

Kalyani Max­ion Wheels Ltd, Max­ion Wheels ‘In­dian arm, has 2 steel wheel plants in Pune, in which, the Kalyani Group has a 15% stake. The car steel wheel plant pro­duces 4 million wheels an­nu­ally, while the truck steel wheel plant makes 1.2 million units a year. Hav­ing the lo­cal mar­ket as the pri­mary fo­cus, the com­pany also ex­ports its steel wheels prod­ucts to Thai­land, In­done­sia, Europe, the US and Mex­ico.

Max­ion Wheels’ Chief Ex­ec­u­tive Of­fi­cer, Pi­eter Klink­ers said, “We re­sponded to our grow­ing global cus­tomers’ re­quests, and made the in­vest­ment to join them in the world’s fastest-grow­ing econ­omy.

Max­ion Wheels will pro­duce low pres­sure die-cast alu­minum wheels with a high-end wheel fin­ish. Though low pres­sure die cast­ing has a slightly higher pro­duc­tion cost, against grav­ity cast­ing, it is the most com­mon process ap­proved for alu­minum wheels sold to the OEM. The process of­fers re­duc­tion of ma­chin­ing costs, ex­cel­lent con­trol of process pa­ram­e­ters, good met­al­lur­gi­cal qual­ity and leads to an op­ti­mal use of the alu­minum.

Though India, ac­cord­ing to the com­pany, is hav­ing a slow pen­e­tra­tion of alu­minum wheels com­pared to de­vel­oped mar­kets, the com­pany ex­pects a bet­ter mo­men­tum for alu­minum wheels in near fu­ture.”

Cur­rently, the alu­minum wheels cover only 20% in the light ve­hi­cle seg­ment, while the rest is dom­i­nated by steel wheels. By 2020, we ex­pect the share of alu­minum wheels to in­crease to 50%,” Sutheep Ratnab­has, Man­ag­ing Di­rec­tor, Vice Pres­i­dent-Asia Op­er­a­tions at Max­ion Wheels (Thai­land) Co., Ltd. said.

The new alu­minum wheel plant, spread over 25,000 sqm, will be equipped with pre­mium bright ma­chined wheels from the start, 32 low-pres­sure die cast­ing ma­chines, heat treat­ment, x-ray, and 16 ma­chin­ing cells. It will also have one paint shop with ca­pac­ity for 2 million wheels; pow­der coat fol­lowed by wet paint base coat and clear coat. It will have ca­pac­ity to pro­duce wheel sizes of 14” to 22” and 4” to 9” in width. Ac­cord­ing to the com­pany, the new plant will gen­er­ate 1000 di­rect and in­di­rect jobs.

Though steel wheels and alu­minum wheels of­fer the same per­for­mance, dis­tin­guished style of­fered by alu­minum wheels is push­ing OEMs to get alu­minum wheels fit­ted on their cars. “One of the ways to dis­tin­guish a car is wheels. In the cur­rent mar­ket dy­nam­ics, we are see­ing that our cus­tomers are look­ing for alu­minum wheels to dis­tin­guish their ve­hi­cles,” Ratnab­has said.

Wide range of alu­minum wheels man­u­fac­tured by Max­ion Wheels

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.